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When Tools Are Free

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Author 29889
Message Lee Stranahan

The three images below aren’t photographs. The rooms and objects in them don’t actually exist anywhere. They were all creating in a computer graphics package. If you click on the images, you can see them in more detail, too.

Each images was made with different software programs. One piece of softwares costs about $5000, another about $2000 and the third software package is open source and totally free. Look at the images - can you tell which one is which?

3d-room-kray
Copyrighted Image? DMCA

3d-room-indigo
Copyrighted Image? DMCA

3d-room-vray2
Copyrighted Image? DMCA

Three different artists, three different software programs, three radically different price points. One big barrier to entry. One large barrier to entry. No barrier at all.

$5000, $2000, totally free

Thirty years ago, if you wanted to do computer graphics it would have cost you a million dollars for the computer. At least. Twenty years ago, the price of admission was around $20,000. Today, any computer you buy for $600 at Best Buy would smoke the $1,000,000 or $20,000 hardware options by a factor of at least ten.

What happens when the tools become totally free? What happens when any laptop recording studio is a hundred times more powerful than the gear the Beatles used to record Sgt. Pepper’s Lonely Hearts Club Band on? What happens when HD camcorders are $150 and your video can be broadcast worldwide, right now?

The art doesn’t get better. There isn’t mor a hundred times more good art floating around, is there? But I don’t think it’s all worse, either. There were plenty of bad albums in 1967, too.

There’s just MORE. A lot more. And it’s not going to stop.

One thing that happens when tools are free; you don’t have THAT excuse anymore. You can’t say, “If only I had the money for that ONE piece of gear….” The tool is available. What are you waiting for? Then it’s a matter of whether you put in your time. Pay your dues. Make it work for you.

So, here we are in 2009 and the tools are out there. Do you really have a story to tell? Do you really have anything to say? Some feeling you want to express, some way you need to connect to other people?

That’s free, too. Now, what are you waiting for?

reprinted from LeeStranahan.com

 

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Lee Stranahan is a pioneer in digital media who has over twenty-five years of experience in broadcast production, education and independent media.He is a regular contributor to The Huffington Post, blogs about politics and culture at BobCesca.com, (more...)
 
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