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It will take grassroots pressure to minimize the damage that will be caused to our healthcare system
For some time now opponents to equitable, universal healthcare have been smearing proponents of Canada's "signature" social program, Medicare, by using a corporate "communications" strategy known as "FUD", which stands for Fear Uncertainty Doubt.
In the U.S, the dynamic played out fairly recently with the launch of Michael Moore's documentary SICKO. According to Wendell Potter, an American insurance-industry whistleblower, the insurance industry, horrified by the poignancy of the documentary, targeted Michael Moore with a "FUD" attack.
Potter explained that the CIGNA insurance company tried to undermine Moore by portraying him as a communist, or a socialist, and as someone who was trying to undermine the American Dream.
Since a universal healthcare program would save American lives and give many more Americans the liberty to strive for the mythical American Dream, the tactic seems counter-intuitive.
However, the appeal to emotions is a very powerful strategy. For decades, the advertising industry has successfully associated cigarette smoking (and a multitude of other products) with "freedom" and other abstractions. People not only "buy" the messages, but they buy the products as well.
Similar Psy-Ops strategies are being employed in Canada under the Harper government.
Proponents of a move to private healthcare insinuate that we can no longer afford universality, that it isn't sustainable, that corporations can deliver better results, that the "free" market can solve our problems, and that those who oppose corporate healthcare are, god forbid, "socialists" -- typical FUD fare: manufacture fear, uncertainty, and doubt to undemocratically impose an agenda.
Each of these statements is baseless (except maybe the last one), and the covert agenda is not supported by the will of the people. According to a Nanos poll released in March, 2011, 86 percent of Canadians support publicly-funded healthcare.
The barely hidden agenda is to unravel Canada's signature public-healthcare model in favour of an aggregate of more expensive, more fragmented, and less universal corporate models.
Just as the Harper government corrupted the environmental file (in the name of "streamlining") by drastically removing federal oversight and involvement (vacating jurisdiction), so too is it "vacating jurisdiction" of healthcare.
The agenda is being achieved by starving the provinces of required funding. Once the 2014 Health Accord is expired, the Harper government will reduce its Canada Health Transfers (CHTs) -- monies transferred from the federal government to the provinces -- by $36 billion, up to the end of 2027.
The void of insufficient funding will be filled by corporate healthcare.
Once this is achieved, Canadians' access to healthcare will be restricted, user fees will increase, insurance coverage will cost more, and patient fatalities will rise in number.
Here are some numbers:
According to the Canadian Institute for Health Information, public healthcare costs less than $180 per month per Canadian, while a private insurer in the U.S charges three times that amount for comparable service.
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