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General News    H3'ed 10/6/21

The Sleazy Ways AbbVie Made Humira a Best Selling Drug

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If you're like most people, you never heard of the prescription drug Humira until 2013. That's when Abbott Laboratories spun off AbbVie, to aggressively market the rheumatoid arthritis (RA) drug which went on to become the top selling drug by 2019.

Humira marketing is a case study in how drug makers promote expensive, dangerous and often unnecessary prescription drugs risking public safety and at taxpayer expense.

Before creating AbbVie, Abbott had already lobbied Congress successfully to get Humira covered by Medicare and seeded seniors with "free samples" to create "demand." Today Humira costs $2,984 per one syringe, pricing which the U.S. Congress is investigating. The cost of the Medicare-reimbursed Humira has been raised 27 times since the drug's launch.

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Martha Rosenberg is an award-winning investigative public health reporter who covers the food, drug and gun industries. Her first book, Born With A Junk Food Deficiency: How Flaks, Quacks and Hacks Pimp The Public Health, is distributed by Random (more...)
 

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