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The Making of a $60,000 Political Message for $600

By       Message D.E. KING     Permalink
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The Broken Record PSA

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By Durnford King

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Someone once described managing a group of Hollywood professionals working pro bono as trying to herd cats. It's much worse. It's like watching Humpty Dumpty fall off the top of the Chrysler Building and having to put him back together over and over again. I know because I just produced a 60 second spot that way.

In essence the Broken Record PSA is a frontal attack on one of the fundamental tenants of Republican economic philosophy -- that tax breaks for the wealthy will solve all our economic problems.

(actual ad is viewable at the end of this article)

some text from this article was lost because of a website glitch. We're working to get it back. editor

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Working in front of the green screen

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I have been a writer, producer and director of television advertising for major clients. I have also directed and produced music videos and television specials and was nominated for an International EMMY for a special I created starring the (more...)
 

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The Making of a $60,000 Political Message for $600