Today, more sensible folks want to know where their food comes from. They are not interested in commonly available from far-off lands, vegetables, fruit and protein. Rather, many folks are looking to grow their own or find reputable growers in their own or nearby accessible communities. They want to stop cooperating by not consuming industrial food, medicine, big anything.
In the 1973 movie Soylent Green https://en.wikipedia.org/wiki/Soylent_Green - "The film combines the police procedural and science fiction genres, depicting the investigation into the murder of a wealthy businessman in a dystopian future suffering from pollution, overpopulation, depleted resources, poverty, dying oceans, and year-round humidity due to the greenhouse effect.
"Most of the population survives on rations produced by the Soylent Corporation, whose newest product is Soylent Green, a green wafer advertised to contain 'high-energy plankton' from the World Ocean, more nutritious and palatable than its predecessors 'Red' and 'Yellow', but in short supply."
You might say that the people of the Soylent Green world were fully socialized to cooperate.
Today I followed a story from Consumerist.com, titled, "Soylent Says It Knows What's Making Customers Sick; Will Stop Using Algae-Based Flour." to Bloomberg reports that Soylent believes that algal flour -- unique to the Food Bar and Powder 1.6 -- is to blame for customers' experiences with vomiting, diarrhea, and stomach pain, and it will stop using the ingredient in future batches of the products.
Reported by Bloomberg.com the seminal article reports:" Sustainably minded companies are keen to incorporate plant-based protein as a cheaper alternative to meat." (ha ha ha, ho ho -- the operative word is -- you know what it is) https://www.bloomberg.com/news/articles/2016-11-07/soylent-thinks-it-found-what-was-making-people-sick-algae -
Why on earth would anyone name a corporation Soylent?