If you've been hitting the New York Times over the last few days, you've witnessed an extraordinary thing. It looks almost like the paper has decided that it is its job to save Mitt Romney's shaky candidacy. Consider the following articles: (here's what I remembered about each, a little while after reading them)
-Romney does not dye his hair (a la Reagan).
-Romney makes a lot of money, but doesn't live too fancy.
-Romney's Wall Street work is, more or less, fine.
- Mrs. Romney is likable , is a doting wife and bears up well under a debilitating illness.
-Gingrich is a bomb thrower, Romney is calm.
-Romney isn't worried, but ... warns of danger in nominating "zany" Gingrich.
-Romney has a sense of humor.
The Times should get credit for aggressively covering some issue. In this case, unfortunately, it is a charade in which we learn almost nothing that will actually help us get our lives and our country under control.
The choices that media outfits make about what to cover, and when, and how to play it, make all the difference in the success or failure of candidates. Because the public only knows what it is told -- and it gets most of its info filtered by self-serving ads or by news organizations. Thus, Romney will sink or swim based on whether people like and trust him. The cumulative theme of these articles seems to be that you should feel A-OK about this guy. That some are jocular and light-hearted in spots does not diminish the messages they send.
Consider the frugality-themed article. Every good article has some theme, overt or otherwise. In this case, the subtext seems to be: Romney may have huge sums and represent Wall Street excesses, but forget about that because he doesn't actually spend what he makes. He's a cheapo extraordinaire, in a kind of folksy way, for example driving a banged-up old car when his employee drives a Porsche.
Missing is this crucial context: many of the One Percent are not big spenders on themselves or their families. They use their funds sparingly, and largely to maintain their power (by funneling money to lobbyists, candidates, lawyers, security people and so on) -- then passing the bulk of their estate along to their descendants to maintain familial hegemony. It is this, not reckless spending, which characterizes how they dominate the rest of us. The Old Money typically mocks the "nouveau riche," yet it is often the nouveau riche and their calculated openness to risk that creates opportunities for the 99 Percent. Besides, does Romney's extreme penny-pinching tell us that he will cut back on the "welfare for the rich" which characterizes so much of government policy today -- or slash those big expense categories like military contracts? Don't bet on it.
The article on Romney's relationship with his hair and his barber literally fosters the "beauty contest" aspect of elections. It also purports to be about how old-fashioned (and rigid) he is, which of course will appeal to a lot of folks, especially GOP caucus-goers and primary voters in places like Iowa and New Hampshire. (By the general election, if he gets the nomination, we will learn instead how cool and youth-oriented he is.)
The piece on Mrs. Romney perpetuates the myth that First Ladies actually matter in a substantive way. In fact, they set a certain tone, in the way all celebrities do. But we shouldn't be voting for likable First Ladies, and news organizations shouldn't be encouraging us to do so. And while it is nice that Romney has stood by his wife through her multiple sclerosis while Newt would abandon his mates for almost any reason at all, marital fidelity is not necessarily the mark of a good president.
The article in which Romney tells the Times that Gingrich is too "zany" is a barely coded signal that Gingrich is not really controllable, while Romney knows his place. Gingrich, it seems, is not controllable by anyone -- including the powerful and rich interests whose bidding he often (but not always) does.
The subtext of all these articles seems to be: Romney is worth saving so that the choice in 2012 can be between two candidates who will accept the status quo, and not make waves for Wall Street, the military contractors and the One Percent, or derail the consumer machine that funds most of journalism, while preserving public order and good taste, which the corporate media always feel is a top priority.