The ads for such companies as Lockheed Martin, the world's largest weapons producer, Goodrich, KBR, AGI, BAE Systems and Northrop Grumman can be found in many of the metro stations in the Washington metropolitan area. Not surprisingly, the heaviest concentration is at Pentagon City and near government offices at the Federal Center and Capitol South stations. Undoubtedly, the ads aim to influence key decision-makers, but they also serve the purpose of selling to the general public the concept that only our superior military prowess can protect us from a hostile world.
The billboards range from explicit ads for attack helicopters and combat vehicles to more subtle billboards for companies such as little-known DRS, owned by Italian weapons maker Finmeccanica and 26th among the top 100 Pentagon contractors, or for "rugged" Dell computers designed to meet Defense Department specifications for military-use.
Far from subtle is Northrop Grumman's marketing approach in the Capitol South metro station, the closest to Congress. In an all out assault on the visual senses, the station has been literally festooned by the country's third largest military contractor. Apparently considering the usual ad space along the tracks to be insufficient, Northrop Grumman ads can also be found on all four sides of columns installed near the turnstiles, on banners strung up along the railings upstairs and even on the floor just before the escalators. CBS Outdoor, responsible for the ad space in DC metro stations, claims that "Capitol Hill Station Domination is an impactful way to get your message in front of the Congress and decision-makers in DC."
Perhaps most startling of all the Capitol South billboards is the ominous scene of a bombed out apartment building above the slogan "By the time you find the threat, we've already taken it out of the picture." Northrop Grumman fails to fill us in on what happened to the people living in those apartments.
Following the trend of major defense companies wishing to cozy up to powerbrokers in Congress and at the Pentagon, Northrop Grumman recently announced plans to relocate its California headquarters to the DC area. Officials from Washington, Virginia and Maryland have been falling over themselves trying to influence the decision of the $34 billion company. The District of Columbia has gone as far as offering a $25 billion incentive package for what Northrop Grumman estimates to be a measly 300 jobs, which will be filled primarily by company executives moving from Los Angeles!
Signs calling for support of the troops can be found on everything from restaurant walls to dump trucks. Cheering on the "troops in the field" is also the Liberty gas station on Columbia Pike in Arlington. Directly above the gas pumps is a red, white and blue sign that reads "Support Our Troops." This is either the result of disturbingly twisted logic or an astonishingly candid call for protecting U.S. access to Middle East oil reserves.
Walking the halls of Congress, you will find memorials at the offices of many representative and senators for the fallen troops from their district or state. What you will not find are any memorials for the 2,200 veterans who died in 2008 as a result of a lack of health insurance.
At Union Station, Amtrak passengers should not be surprised if a soldier or two cut in line. Signs in the station invite uniformed military personnel to skip to the head of the ticket line. According to Amtrak, which is the only Department of Defense approved rail passenger carrier in the US, it is a way for the company to "extend their thanks." That's all and good but why wouldn't Amtrak want to do the same for teachers, healthcare professionals, firefighters, librarians or non-profit volunteers?
Much of this is not necessarily new; the militarization of our society has been progressing for decades, permeating our schools, research and development programs, law enforcement and culture. And despite the heavy concentration in Washington DC, the phenomenon is certainly not limited to the nation's capital. The signs of militarism in our country are ever-present to the point of becoming virtually invisible, while subconsciously persuading us to accept violence and war as not only a suitable solution to conflict, but the only one.
The fighter jets and missile-firing drones are anything but invisible to the people in Iraq, Afghanistan and Pakistan. Let's rebel against their apparent "normalcy" here in the US. As a start, contact Dan Langdon, CBS Outdoor's Vice President and Regional Manager letting him know that ads for deadly weapons systems have no place on the DC metro, or anywhere else for that matter! Dan.Langdon@cbsoutdoor.com
See also a video featuring photos of the ads on the DC metro