The full story has not yet been published about last week's rout of favored Democratic candidate Artur Davis in the Alabama gubernatorial primary.
Little-known Agriculture Commissioner Ron Sparks ran to the left of the better-funded Davis and trounced him by a 62-38 margin.
This is even though Davis was his state's senior Democratic congressman and enjoyed a close relationship with President Obama, whose Harvard Law School studies overlapped by a year.
But this is mostly horse-race coverage about winning.
The MSM are reluctant to scrutinize the substantive issues, the campaign's deep intrigues, or the White House view that it should recruit Republican-lite careerists like Davis for open seats in conservative or swing districts. Most of these stories are about as appetizing as a cake that lacks salt or sugar.
In one of the reddest of the red states, Sparks ran an issue-oriented campaign that offered solutions to the hopes and fears of voters threatened by further job loss and inadequate health care. Voters were enticed by Sparks advocacy of gambling as a job-creator and source of government funding. And, most recently, many feared the horror of the BP's oil drilling catastrophe.
Furthermore, significant segments of the Democratic base suspected Davis of making self-serving deals with their Republican enemies to help his own career.