Personal care corporations are cleaning up during Covid pun intended
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Flash forward 18 years and news of the Covid pandemic is also largely funded by a consumer products giant: Procter & Gamble who makes Charmin toilet paper and Bounty paper towels.
Even if your grandmother or aunt succumbed to Covid you can still sing and dance to a shameless Procter & Gamble jingle that promises you a clean "shiny hiney" when you use Charmin.* Even seasoned radio DJs say the mainstreaming of scat humor is offensive. (*"At Charmin, We heard you shouldn't talk about going to the bathroom in public, so we decided to sing about it." Awwwww)
And there's more. Your kids may have been school-less for a year but if they are dancing at a party* and God forbid Spill Their Drink--the horror!!!--they can reach for the "quicker picker upper," says another Procter & Gamble musical ad, this one for Bounty paper towels. (*unlikely during Covid)
P&G's bet on pop music to sell upscale paper products to first world consumers has paid off for the consumer products giant. According to Forbes, P&G's stock soon could rise almost 20% "driven by expectations of strong demand and strong Q2 2021 results despite the pandemic."
Environment Be Damned
Is P&G's pandemic-timed paper product bonanza at least environmentally responsible? Not according to activists. In October 2019, demonstrators amassed outside P&G's local headquarters for its annual shareholders meeting because of Procter & Gamble "continued refusal to incorporate recycled fiber into its Charmin toilet paper" and forest destruction said Jen Mendoza, a forest campaigner at Stand.earth. "It's time for the maker of America's No. 1 toilet paper to stop flushing our forests down the toilet." P&G destroys the boreal forest in Canada say activists; the company's products "kill caribou" say their signs.
Environment Maine echoes the charges:
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