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General News    H2'ed 4/14/13

More Bad News About Red Meat

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Message Martha Rosenberg
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If red meat had a publicity agent, he or she would be fired by now. Publicity agents are supposed to plant positive news about their client and kill any negative publicity. But ever since James Garner, the face of the "Real Food for Real People" beef campaign, suffered a heart attack in 1988, there has been nothing but bad publicity about red meat.

Making Cows Cannibals Caused Mad Cow
Making Cows Cannibals Caused Mad Cow
(Image by Martha Rosenberg)
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Consider this succession of damaging events.

 

Mad cow disease surfaces in the US in 2003, with three cows diagnosed with the fatal disease by 2005 and the sources never found.

 

Chairman and CEO of McDonald's Corporation, Jim Cantalupo, suffers a fatal heart attack at a company event in 2004.

 

Charlie Bell, Cantalupo's replacement as McDonald's CEO, is diagnosed with colon cancer two weeks after taking office and also dies.

 

Fast Food Nation and The Omnivore's Dilemma , books unfriendly to the meat industry, stay on the New York Times bestseller list for years.

 

Video of abused "downer" cows sparks the largest meat recall in US history, tarring the National School Lunch Program in 2008. Big Meat reacts to undercover leaks by trying to criminalize farm videos.

 

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Martha Rosenberg Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Martha Rosenberg is an award-winning investigative public health reporter who covers the food, drug and gun industries. Her first book, Born With A Junk Food Deficiency: How Flaks, Quacks and Hacks Pimp The Public Health, is distributed by Random (more...)
 

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