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Moms Rising Action Alert: Toxic Toys "R" Us

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Did you see the below yet?! Crazy, but true: Toys "R" Us isn't living up to its own very public promise to keep kids safe from toxic PVC chemicals! And it appears they think this won't be noticed. So, we're telling Toys "R" Us to keep it's promise by sending them a petition signed by moms across the country to let them know that we're keeping our eye on which stores sell safe toys.

We're halfway to our petition goal. Help us send a big message to Toys "R" Us:

*If you haven't signed yet, please do so now. And if you have signed, please forward this email along so others can sign on too! Together we'll send the message that moms won't stand for empty promises!


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From: "Sarah,"
Date: November 26, 2010 8:14:04 AM PST
To: "Claire Moshenberg"
Subject: Fed up with toxic yuck?

Email address removed" target="_blank">

In 2008 Toys "R" Us publicly promised (even issuing a news release!) to reduce the use of toxic toys. Toys "R" Us hasn't kept its promise.

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Sign on to our petition and tell Toys "R" Us to keep its promise!

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What's stinkier than day-old dirty dishes left over from Thanksgiving? A corporation that doesn't live up to its public promises.

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In 2008 Toys "R" Us publicly promised (even issuing a news release!) to reduce the use of toxic toys that contain polyvinyl chloride (also known as PVC) from their products and packaging, and to offer more PVC-free products. [1] It seemed like Toys "R" Us had finally figured out that PVC chemicals--which have been linked to rising chronic diseases in children including asthma, learning disabilities, obesity and cancer [2]-- had no place in children's toys. It was about time!

Now over two years later, it appears that Toys "R" Us doesn't know the meaning of the word promise, since they have continued to sell toys and infant products that are made of and packaged in PVC. So, on this "biggest shopping day of the year," we're sending a message to Toys "R" Us that they need to fulfill their promise to protect our kids from toxics.

Join thousands of families fed up with yuck: Tell Toys "R" Us to keep their promise to keep kids safe from toxic PVC chemicals in toys!

Moms have a lot of power when it comes to retail. In fact, mothers account for $2 trillion dollars worth of purchases. [3] So when we speak up, companies have a tendency to listen.

How Do We Know Toys "R" Us isn't living up to its promise?

Independent researchers with the Ecology Center in Ann Arbor conducted two rigorous rounds of testing on over 60 random toys using the same devices as the Environmental Protection Agency (EPA) and the Food and Drug Administration (FDA).

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