Media spin will continue to provide Israel with the needed margins to carry out its violent policies against the Palestinian people, with no moral accountability.
The term "media bias" does not do justice to the western corporate media's relationship with Israel and Palestine. The relationship is, indeed, far more profound than mere partiality. It is not ignorance, either. It is a calculated and long-term campaign, aimed at guarding Israel and demonizing Palestinians.
The current disgraceful coverage of Gaza's popular protests indicates that the media's position aims at suppressing the truth on Palestine, at any cost and by any means.
Political symbiosis, cultural affinity, Hollywood, the outreaching influence of pro-Israel and Zionist groups within the political and media circles, are some of the explanations many of us have offered as to why Israel is often viewed with sympathetic eyes and Palestinians and Arabs condemned.
But such explanations should hardly suffice. Nowadays, there are numerous media outlets that are trying to offset some of the imbalance, many of them emanating from the Middle East, but also other parts of the world. Palestinian and Arab journalists, intellectuals and cultural representatives are more present on a global stage than ever before and are more than capable of facing off, if not defeating, the pro-Israeli media discourse.
However, they are largely invisible to western media; it is the Israeli spokesperson who continues to occupy the center stage, speaking, shouting, theorizing and demonizing as he pleases.
It is, then, not a matter of media ignorance, but policy.
Even before March 30, when scores of Palestinians in Gaza were killed and thousands wounded, the U.S. and British media, for example, should have, at least, questioned why hundreds of Israeli snipers and army tanks were ordered to deploy at the Gaza border to face-off Palestinian protesters.
Instead, they referred to "clashes" between Gaza youth and the snipers, as if they are equal forces in an equivalent battle.
Western media is not blind. If ordinary people are increasingly able to see the truth regarding the situation in Palestine, experienced western journalists cannot possibly be blind to the truth. They know, but they choose to remain silent.
The maxim that official Israeli propaganda or "hasbara" is too savvy no longer suffices. In fact, it is hardly true.
Where is the ingenuity in the way the Israeli army explained the killing of unarmed Palestinians in Gaza?
"Yesterday we saw 30,000 people," the Israeli army tweeted on March 31. "We arrived prepared and with precise reinforcements. Nothing was carried out uncontrolled; everything was accurate and measured, and we know where every bullet landed."