Send a Tweet
Most Popular Choices
Share on Facebook 3 Share on Twitter 2 Share on LinkedIn Share on Reddit Tell A Friend Printer Friendly Page Save As Favorite View Favorites
General News

If You Can't Stop Eating These Foods, That Was The Plan

By       Message Martha Rosenberg       (Page 1 of 4 pages)     Permalink    (# of views)   19 comments

Related Topic(s): ; ; ; ; ; ; ; , Add Tags
Add to My Group(s)

Must Read 5   Valuable 5   Well Said 3  
View Ratings | Rate It

opednews.com Headlined to H1 6/10/14

Author 1353
Become a Fan
  (84 fans)
- Advertisement -

There are three reasons Americans' love affair with snacks is growing-- along with their waistlines: the ubiquity of junk food, the ubiquity of junk food advertising and stealth food technology. People who polish off a whole bag of chips or cookies at one sitting (usually in front of TV) are often doing exactly what the product was designed to do--be addictive.

- Advertisement -

Have you noticed the overpowering something-in-the-oven smell that wafts up when you walk past a Subway? Mark Christiano, Subway's Global Baking Technologist, insists the aroma is not pumped outside to entice passers-by and adds that the bread recipe is "proprietary." But in the war for your food dollar, all tactics are clearly on the table including the way a food smells, looks, and feels in the mouth. Nothing is left up to chance.

"Food technologists" use $40,000 devices that simulate a chewing mouth to test and perfect chips, for example. "People like a chip that snaps with about four pounds of pressure per square inch," says Michael Moss, author of Salt Sugar Fat: How the Food Giants Hooked Us so technologists seek "the perfect break point."

- Advertisement -


(Image by Martha Rosenberg)   Details   DMCA

Fat is a big part of the food technology stagecraft too because it promotes crunch, creaminess and contrast, blends flavors and even lubricates mouthfuls so that people eat faster. And, speaking of fast eating, people who wolf down their food do not entirely have themselves to blame--the actual time it takes to chew food has shrunk. "In the [45 years] that I have been in the food business, we used to have foods that we chewed 15 times and 20 times and 30 times before we swallowed," says Gail Vance Civille, of the consumer research firm Sensory Spectrum. Now most foods only have to be chewed 12 times and "you're in for the next hit to get more pleasure, says Civille.

Of course sugar, salt and fat themselves can be addictive as Häagen-Dazs or Krispy Kreme junkies can attest, but food technologists have a clear equation for designing hyper-rewarding, hyper-palatable foods. They fabricate "complex formulas that pique the taste buds enough to be alluring but don't have a distinct, overriding single flavor that tells the brain to stop eating," says Moss.

- Advertisement -

Here are some foods deliberately designed to hook you at the first whiff or taste.

Next Page  1  |  2  |  3  |  4

 

- Advertisement -

Must Read 5   Valuable 5   Well Said 3  
View Ratings | Rate It

opednews.com

Martha Rosenberg is an award-winning investigative public health reporter who covers the food, drug and gun industries. Her first book, Born With A Junk Food Deficiency: How Flaks, Quacks and Hacks Pimp The Public Health, is distributed by Random (more...)
 

Martha Rosenberg Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Writers Guidelines
Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

STAY IN THE KNOW
If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEdNews Newsletter
Name
Email
   (Opens new browser window)
 

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Grassley Investigates Lilly/WebMD link Reported by Washington Post

The Drug Store in Your Tap Water

It's the Cymbalta Stupid

Are You Sure You're Not Psychotic Asks Shameless Drug Company?

Another Poorly Regulated "Derivative"--the Antidepressant Pristiq

MRSA and More. Antibiotics Linked to Obesity and Allergies, Too