The gay rights front in the culture wars certainly stepped up in the last year with key brands: the the Boy Scouts, the Girls Scouts, Chick fil-A, Duck Dynasty, the Olympics, Coke.
And now Chevy.
OMG! But look at the subsequent commercial:
OMG! OMG! OMG!
Both aired at the
opening of the Sochi Olympics. Both have already spurred the ubiquitous sounds
So? With each new
revelation of acceptance, the Right - especially the Christian Right - reacts
as if it never saw it coming. Oh, some predict the general downfall of
civilization and America, but not in terms of the icons of the American
Duh! Didn't Chevy
point the big CR to a trend with this one?
The Trend Of Inclusion and Its Proportion
The trend of inclusion: drawing people into a widening
circle for today's marketplace is certainly not new: it's why we have striven
to place African-Americans in television and in advertising (hopefully)
proportionate to the overall population.
Proportionate to the local/regional population is another
" Restaurateur brags about refusing to serve "freaks," and "f****ts," also Muslims, blacks and people with metal in their face."
The above "restauranteur" is in Enid, Oklahoma,
a city of 50,000 with only 3% African-American population. The population is
predominantly white and Christian (90 churches!). Enid's distinction: having
the most grain storage capacity in the U.S. Running into a "freak",
"f****t, Muslim, people "with metal on their face" or even
blacks would be rare indeed.