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First The Boy Scouts, Then Coke, Now General Motors and Chevy: The Gayification Of America?

By   Follow Me on Twitter     Message Rev. Dan Vojir       (Page 1 of 2 pages)     Permalink    (# of views)   70 comments

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The gay rights front in the culture wars certainly stepped up in the last year with key brands: the the Boy Scouts, the Girls Scouts, Chick fil-A, Duck Dynasty, the Olympics, Coke.  

And now Chevy.

OMG! But look at the subsequent commercial:

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OMG! OMG! OMG!

Both aired at the opening of the Sochi Olympics. Both have already spurred the ubiquitous sounds of "boycott."

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So? With each new revelation of acceptance, the Right - especially the Christian Right - reacts as if it never saw it coming. Oh, some predict the general downfall of civilization and America, but not in terms of the icons of the American landscape.

Duh! Didn't Chevy point the big CR to a trend with this one?

 

The Trend Of Inclusion and Its Proportion

The trend of inclusion: drawing people into a widening circle for today's marketplace is certainly not new: it's why we have striven to place African-Americans in television and in advertising (hopefully) proportionate to the overall population.

Proportionate to the local/regional population is another matter.

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      " Restaurateur brags   about refusing to serve "freaks," and      "f****ts," also Muslims, blacks and people with metal in their face."

The above "restauranteur" is in Enid, Oklahoma, a city of 50,000 with only 3% African-American population. The population is predominantly white and Christian (90 churches!). Enid's distinction: having the most grain storage capacity in the U.S. Running into a "freak", "f****t, Muslim, people "with metal on their face" or even blacks would be rare indeed.


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Rev. Dan Vojir is has been writing/blogging on religion and politics for the better part of ten years. A former radio talk show host (Strictly Books " Talk America Radio Network) and book publisher, Dan has connected with some of the most (more...)
 

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