Almost half of all commercial logging of forests is to satisfy American's appetite for paper products. A fake industry-certification program called Sustainable Forestry Initiative (SFI) cons consumers into thinking the paper products they buy are harvested sustainably. In reality, SFI allows clear-cutting of old-growth, endangered forests and does not even have tree-replant requirements. For instance, some of SFI certified products are linked to the destruction of Canada's boreal forests which are home to endangered species such as caribou. SFI is like putting the fox in charge of the hen-house.
I am puzzled why Earth Friendly Products, a sustainable cleaning-product company that sells laundry and dishwashing detergent, is using SFI-sourced cardboard for shipping online orders. Earth Friendly Products is a great company with high-quality products. It is just a little concerning Earth Friendly is promoting a false eco-label meant to confuse consumers.