Send a Tweet
Most Popular Choices
Share on Facebook 13 Share on Twitter Printer Friendly Page More Sharing
Exclusive to OpEd News:
Sci Tech    H4'ed 1/28/10

Did Steve Jobs Screw Up?

By       (Page 1 of 1 pages)   No comments
Follow Me on Twitter     Message Patricia A. Smith
Become a Fan
  (1 fan)
Yesterday, Apple CEO Steve Jobs made the announcement that many of us were waiting for. He unveiled the iPad (was there not ONE woman in the room when possible names were being tossed around?); a slick "tablet" that will do just about everything except your laundry. The crowd went wild (and so did comedians and a bunch of my friends) (mostly over the name) and the world was good.

Jobs is notoriously secretive and loves to build suspense, excitement and curiosity. He is the undisputed master showman in the world of technology. If Apple is a cult or religion, Jobs is the savior and messiah. Mac users are but the believers. And in an economy where the jobless are many, Jobs is one of the few who can still manage to thrive and get his followers to surrender their hard earned money in the name of their faith. It's extraordinary.

But something struck me as very odd yesterday while the world tweeted, blogged and live-streamed this event. Doesn't Steve Jobs own a calendar? If, as he claims, the iPad is going to revolutionize technology, publishing and even the world, wouldn't Jobs have been smarter about choosing the date to go public with this announcement? Did he not realize that Obama's first state of the union address was going to take place several hours later? To me, this is the story. It seems like an enormous PR fail.

Go to any mainstream news website. As of last night, the iPad is nothing close to being the main story. And the stories of the iPad that do appear are not so much about the product as they are about the unfortunate name choice and the resulting laughs that are coming at its expense. I have no doubt that months from now, few of us will remember the meat and potatoes of Obama's speech last night (let alone the gist of it) or that Apple shares will continue to soar and that sales of the iPad will have Jobs laughing all the way to the bank. But I do wonder if Jobs will think about getting his hands on a calendar before making his next big announcement.

Note to Steve Jobs. You need a calendar. There's an app for that.

(Image by Unknown Owner)   Details   DMCA

Rate It | View Ratings

Patricia A. Smith Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Patricia A. Smith is a writer and artist (and sometimes both at the same time). A former columnist, restaurant critic and cruise line executive, Smith has lived in London, Greece, Denmark, Hungary, Egypt, Costa Rica and France. She returned (more...)
Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Follow Me on Twitter     Writers Guidelines

Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEd News Newsletter
   (Opens new browser window)

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Plastic Surgery for Dummies

Top 10 Reasons I Don't Fast on Yom Kippur

What About the Day BEFORE 9/11?

Facebook and Me: The Breakup

Phone Sex for Amateurs

Like it or Not, the Truth about Men

To View Comments or Join the Conversation:

Tell A Friend