In 1996, Greg Gerritt began encouraging people in the small state of Rhode Island to take to heart the message that is said to be at the center of what is known as The New Testament. Gerritt probably didn't use the Bible to sell what he wanted to do in Rhode Island, but think about it.
In 1996, Greg Gerritt, who once served on the national committee of The Green Party of the United States, introduced Buy Nothing Day to Rhode Island.
Buy Nothing Day was started by a group called Adbusters out of Vancouver, Canada. Adbusters' idea was to convert the day after Thanksgiving, a day on which more people do more shopping than on any other day of the year, into a day on which people would buy nothing. Hence the name.
Today the day after Thanksgiving is known as "Black Friday". This ominous sounding moniker is actually a forecast of good tidings, especially if one is a money changer. No matter how poorly retail sales have been throughout the year, the giant retailers whose CEOs and top managers rake in millions and millions of dollars per year can count on Americans to put themselves, their families and other loved ones at risk by spending money that they don't have on gifts that people don't need. Consequently, the wealthy captains of retail can be certain that their profits will be in "the black" starting on the day after Thanksgiving until December 25.
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