Should Senator John McCain be fortunate enough to pull a win out of the bag, history will reveal that the game changing moment... that one moment (it happens by the way in all campaigns) which turned Obama's world upside-down, is this new "Britney, Paris, and Obama" ad. Indeed, on the surface, the ad appears nonsensical and juvenile, both in worth and presentation. Aw... but therein is the mastery of this ad. And, whoever designed it will be lauded for years-to-come for the ad's long term effectiveness!
Now, the first outcome of the 'ad' was to cause a national ruckus to be raised. Bait-takers, such as the Huffington Post, who called the ad 'racist'... and MSNBC's Mika Brzezinski and the likes, could be depended on to raise-the-racism trumpet and create that 'noise'. True to form, the 'noise' has been raised, and by design, has caused many to focus on the age-old "Mandingo slave stereotype" or... young blonde, white woman and good looking black man parody. Consequently, many will spend the next 90-days of the election stewing over that... while the real message of the ad lingers in the air.
Even Senator Obama allowed himself to fall into that "well-set" trap door, as he, by responding to the ad... demonstrated his irritation with its substance. Here are his comments on the ad during a recent campaign stop in Cedar Rapids, Iowa:
"...you'd think we could have a serious debate," Obama said. "But so far, all we've been hearing about is Paris Hilton and Britney Spears. I mean, I do have to ask my opponent, is that the best you can come up with? Is that really what this election is about? Is that what is worthy of the American people?"
And right there... in Obama's comments... is the point-driving essence of that 'ad'. It's not about the racial aspect... and forget about its painting Obama/ Britney/Paris as 'air-heads'. What this ad really does is shrewdly remind the American public of what Obama so blatantly spoke: how sick, and tired, and weary, and worn-out, and exhausted, and burnt-out they are of hearing about Britney, Paris, and Obama–– all the time.
The media's overblown coverage of those three have made their very names nauseating to the general public. People don't want to hear their names, see their faces or hear about any more of their previous or future escapades... let alone 'any' further information about them. Period! Truth be told, every time that 'ad' plays (and it is sure to play non-stop from now until November) Senator Obama will understand the art-of-that-ad... as his poll numbers will be par to those of Britney and Paris by then.