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Bail Out The News Industry and Investigative Journalism

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While the Federal reserve and congress are bailing out corporations so big we can't allow them to fail, let's talk about bailing out the newspaper industry, or at least, journalism-an element so essential to our democracy and the honest, efficient running of our government that we can't afford to be without it either.

The fact that the Tribune compan  is in Bankruptcy, that newspapers are going solely on-line or cuting back to three day a week delivery troubles me.

Democracy does not need ad sections, but it does need investigative independent reporters. The morbidity of journalism in the US is not as new as the economic crisis. Media consolidation, mergers, loosening of federal laws allowing ownership of multiple stations or newspapers in metropolitan areas, the permitting of mergers that produce total or close to total monopolies on news coverage in some regions and the massive domination of talk radio by right wing extremists.

But this article does not advocate for the re-balancing of the media or equal time, or for the fairness doctrine which has some right wing talk show hosts making a lot of noise. I want to see a lot more media, but not talkers and pundits. We have plenty of them. We need more investigative reporters and journalists, thousands, maybe tens of thousands more.

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Every week we see more bad news about the newspaper and network TV industries. Ad sales are down. Companies are shutting down or laying off staff, closing departments-like CNN just announced it is shutting down its science and space news division.

Net enthusiasts celebrate this death of the old media and suggest, not to worry, the web is bigger and better. Well, being a publisher of a site which runs over 1500 articles a month, with over 800,000 unique visits last month, I know that most of the articles we web publishers see are not produced through investigative reporting. They are produced by people who comment on the investigative reporting done by newspapers and network news. Of course, there are a handful of investigative reporters associated with web news and opinion sites. But they are few and far between. America could use an extra ten or twenty thousand extra investigative reporters-keeping government, legislators and corporations honest.

Maybe, while Obama is rescuing banks and car builders he can also throw some money to media sites on the web to hire up some of those unemployed journalists we're already seeing and will soon see a lot more of. Investigative journalism is at risk. And investigative reporting is not something which could be outsourced or depend upon other countries' workers to do properly.

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We need a robust journalist community here, even if the newspaper business is going to hell. Just as, in the past, artists and poets have been supported, perhaps this is what we'll need for writers now. Imagine if the government funded,  a "news conservation corps" of 10,000 investigative reporters at $50-80,000 salaries, plus health care benefits-- costing, say, an average of $75,000 each-probably a high estimate.  Throw in another $225 million to pay for 3000 more editors. That would cost less than a billion dollars and provide the nation with probably 50 times more investigative reports than we now have. The reporters could work with one or more publishers and their reporting could be open source-- without copyright, just like TV networks share a common feed. Or publishers could share in the cost.

Bottom up rating, recommendation and other web-based feedback systems as well as analog juried evaluations by peers and editors could determine which reporters, websites and newspapers get funding, which are rated the best, and deserving of getting renewed contracts , increased funding and bonuses.

A billion dollars invested strictly in subsidizing salaries of reporters and editors, for newspapers AND on-line media would certainly pay for itself in the uncovering of corruption and misspending of government funds. It might also rescue the newspaper industry by keeping it worth reading.

My own experience as a publisher has shown that bloggers can make the shift to become investigative reporters. The first step:. If you're a blogger reading this, all you need to do is to start making phone calls, doing interviews. Doing a story on the economy? Go to a local store or food pantry and ask people how the economy is affecting them. This is the real stuff-the "analog" pounding shoeleather stuff journalism is made of. It will be great if the new Obama administration discovers this idea. But if just a tiny fraction of the 100 million plus bloggers started doing more investigative work, it would drastically change the world-even more than the blogosphere has already done.

America faces what could be the deepest crisis it has experienced in the past century. We need big ideas, out-of-the box, big picture solutions which clean up government and corporate corruption, massively increase transparency and engage citizens as active participants in healing the problem. Investing in America's future should not just be about fixing broken businesses and industries. It should be about waking people up and energizing them. I can't imagine any more cost-effective, powerful way to do this than a program to turn bloggers and unemployed reporters into a new team assigned the job of shining the light of investigative reporting on America. And if we do it here, the rest of the world will follow. Light will be cast on some of the darkest parts of the world.


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Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media. He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites,

more detailed bio: 

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind.  Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives  one person at a time was too slow, he founded which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big)  to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization Project. 

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