Artists and media makers, to be successful, need to be able to be creative. They need to know that when they put together a piece of art, media, or a performance they will be able to share it with audiences without facing repercussions.
Open video is a concept and a movement to ensure that artists and media makers have more opportunities for free expression and broader cultural engagement. It involves a leveling of the playing field that effectively empowers people to shape culture in media and in politics.
With the era of "free" (as Chris Anderson might say), many expect that they will be able to utilize certain technology and exchange art & media especially on the Internet without any restrictions. By actively ignoring the idea that copyright laws should be stringent and limit creativity, video is remixed, music is sampled and mixed into mashups, and "fair use" is utilized often to make it possible for artists and media makers to create without high budgets can spread art & media freely.
You might ask, why should artists or media makers fight for intellectual property laws that do not discourage participatory culture? How and why should video creation, editing, playback, video standards, and software standards be kept open for artists and media makers?
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