"Putting real power into the hands of voters and consumers, has made bottom-up approaches massively disruptive for politics and brands. It's the present and future of politics and business. Rob Kall's book Bottom-Up pulls together the wisdom and experience of some of the leading thinkers who have brought the bottom-up revolution to full bloom."
Joe Trippi, pioneering Internet campaign manager of Howard Dean, digital campaign consultant
Author Mark Taliano combines years of research with on-the-ground observations to present an informed and well-documented analysis that refutes the mainstream media narrative.