Local broadcasters need help, both financial and professional, to create such high-quality content.
It is something the British especially, with their sophisticated TV industry, should take the lead on.
Ideally such programming would dovetail with development priorities.
When the UK's Department for International Development backs judicial reform in Ukraine or Moldova it should also make TV dramas and documentaries about the court system.
BBC Media Action (the charity arm of the BBC) has been working with the fledgling Ukrainian public broadcaster on short dramas about young people caught up in the war.
The budget is minuscule but it is exactly the sort of project we need. High-quality shows are not cheap.
A channel such as a BBC Russia would cost more than 20m a year.
This may seem like a lot -- but take into account a single Eurofighter jet costs 90m.
As Mr Putin knows, media and entertainment are as vital as doctors or soldiers.
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