There's a brilliant new comedy on television.
It's a car commercial.
It's dark, and apparently subtle, as comedy goes, but some adolescent advertising intern sure has a gift for cutting-edge funny.
It involves a voice-over narrative of a 20-something son describing his parents as examples of aging people who naturally, because we all know this happens to the aged, have become anti-social.
Just in time for a life makeover, the parents buy a mentality-saving car.
Push into scene in car with laughing aged, 40-something parents.
The punch line or the assumptive message, depending on the mental abilities of the audience, is clearly the slide-in negative about what being 40-something means today.
In other words, this is how advertising plants unconscious seeds of attitude and propaganda, perceived by people to be truths.
So what is their implanted message about being 40?
Unless you need to believe 40 is old and over, it's not good news, and