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40 Is The New 70

Author 43747
Message Dr. Cheryl Pappas

There's a brilliant new comedy on television.

It's a car commercial.

It's dark, and apparently subtle, as comedy goes, but some adolescent advertising intern sure has a gift for cutting-edge funny.

 

It involves a voice-over narrative of a 20-something son describing his parents as examples of aging people who naturally, because we all know this happens to the aged, have become anti-social.

But wait!

Just in time for a life makeover, the parents buy a mentality-saving car.

Push into scene in car with laughing aged, 40-something parents.

 

The punch line or the assumptive message, depending on the mental abilities of the audience, is clearly the slide-in negative about what being 40-something means today.

 

In other words, this is how advertising plants unconscious seeds of attitude and propaganda, perceived by people to be truths.

 

So what is their implanted message about being 40?

 

Unless you need to believe 40 is old and over, it's not good news, and  

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Dr. Cheryl Pappas Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

I am a writer, media analyst, and psychotherapist. I'm interested in comedy, satire, politics, entertainment, pop culture, and business; exposing how the media powerfully spins the news we hear, and how this spin creates our feeling states and (more...)
 

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