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40 Is The New 70

By       Message Dr. Cheryl Pappas       (Page 1 of 3 pages)     Permalink

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There's a brilliant new comedy on television.

It's a car commercial.

It's dark, and apparently subtle, as comedy goes, but some adolescent advertising intern sure has a gift for cutting-edge funny.

 

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It involves a voice-over narrative of a 20-something son describing his parents as examples of aging people who naturally, because we all know this happens to the aged, have become anti-social.

But wait!

Just in time for a life makeover, the parents buy a mentality-saving car.

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Push into scene in car with laughing aged, 40-something parents.

 

The punch line or the assumptive message, depending on the mental abilities of the audience, is clearly the slide-in negative about what being 40-something means today.

 

In other words, this is how advertising plants unconscious seeds of attitude and propaganda, perceived by people to be truths.

 

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So what is their implanted message about being 40?

 

Unless you need to believe 40 is old and over, it's not good news, and  

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I am a writer, media analyst, and psychotherapist. I'm interested in comedy, satire, politics, entertainment, pop culture, and business; exposing how the media powerfully spins the news we hear, and how this spin creates our feeling states and (more...)
 

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