If the Murdoch Machine is raptured off the face of the Earth, it will make little difference. The Murdoch News Corporation is the standard barer for what counts as "news" and the way in which news is presented in the English-speaking world. It is quite possible that Edward R. Murrow would be too depressing with or without Wolf Blitzer's clicker and not as pretentious as Keith Olbermann or as handsome and adventurous as Anderson Cooper or as cutting edge and vibrant as Rachel Maddow. Corporate affectations matter to the average U.S. citizen today. Even the "weather" (not the effects of Climate Change) that is killing Americans is delivered with sublime efficiency. Temperature, for a third day in a row, 108. Stay home! Drink plenty of water!
So what does it matter that Black Americans tune out the Fox when, as New York Times' Brian Stelter reports that CNN and MSNBC "far more black viewers, both in absolute terms and as a proportion of their overall audiences."
MSNBC has averaged 145,000 black viewers, representing 19.3% of its 751,000 total viewer audience. CNN has averaged 134,000 black viewers, representing 20.7% of its 648,000 total viewer audience.
In the 2009/2010 season, Fox News averaged "just 29,000 black viewers for its primetime 9/09-7/10 season, 1.38%" (Huffington Post, July 26, 2010). According to the Nielsen Media Research report, only 3% of U.S. citizens receive their news from these online magazines. Are alternative online news sites such as the Black Commentator, the Nation, Truthout, CommonDreams, Open Ed or AlterNet an alternative source of news for Black Americans?
Free choice appears as free as the U.S. election of a socialist president! Everyone knows who he is, except Americans!
Fifty-seven percent of U.S. citizens watch television news while only
40% read the newspapers. Twenty-three percent receive their news from Google or Yahoo online news services (Huffington Post).
You can witness the Murdoch Machine in action on any given evening, on any given cable news program! What is the difference? Murdoch and Ailes' "political agenda" is not only, as Karl Grossman argues, "an unbridled propaganda organ for the GOP" ("Murdoch Media Empire"). That is underestimating the political agenda of the man from Australia who has more in common with American citizens than American citizens are willing to believe.
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