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OpEdNews Op Eds    H4'ed 5/13/13

Sharewashing is the New Greenwashing

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What we need is not more of the same old problem. What we need is degrowth -- less consumption, less consumerism in general. We need sharing -- and a clear idea of what sharing is and isn't -- if we are to move beyond a doomed economic model in which money is the measure of all things. The goal of a sharing economy gives us a chance to do that. Let's not let sharewashing nip it in the bud.

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Anthony Kalamar is an independent scholar and writer on environmental and technology issues.

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Series: "Sharewashing"

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