What smartMeme does is crucial to movements because outside forces will always be pushing down and turning campaigns into struggles. It's important for people like Reinsborough to be there to bring their understanding of media communications to the table and help organizations challenge the framing of their issue or movement.
As Reinsborough and others at smartMeme tell leaders and organizers, "If people don't tell their own story, a story will be told about them."
(Note: You can view every article as one long page if you sign up as an Advocate Member, or higher).