The business concern, the church, the political party, the family, the media, the culture industries, the educational system, the military, the civil service - are all interested in securing influence over, or at least access to, potential subjects. Thus, interpellation is used mainly to safeguard future ability to interpellate. Its ultimate aim is to preserve the cohesion of the pool of subjects and to augment it with new potential ones.
In other words, interpellation can never be successfully coercive, lest it alienates present and future subjects. The Bush administration and its supporters can interpellate Americans and people around the world and hope to move them to adopt their ideology and its praxis. But they cannot force anyone to do so because if they do, they are no different to Saddam and, consequently, they undermine the very ideology that caused them to interpellate in the first place.
How ironic that Althusser, the brilliant thinker, did not grasp the cyclical nature of his own teachings (that ideologies interpellate in order to be able to interpellate in future). This oversight and his dogmatic approach (insisting that ideologies never fail) doomed his otherwise challenging observations to obscurity. The hope that resistance is not futile and that even the most consummate and powerful interpellators are not above the rules - has thus revived.
First published here:
http://samvak.tripod.com/guide.html
In other words, interpellation can never be successfully coercive, lest it alienates present and future subjects. The Bush administration and its supporters can interpellate Americans and people around the world and hope to move them to adopt their ideology and its praxis. But they cannot force anyone to do so because if they do, they are no different to Saddam and, consequently, they undermine the very ideology that caused them to interpellate in the first place.
How ironic that Althusser, the brilliant thinker, did not grasp the cyclical nature of his own teachings (that ideologies interpellate in order to be able to interpellate in future). This oversight and his dogmatic approach (insisting that ideologies never fail) doomed his otherwise challenging observations to obscurity. The hope that resistance is not futile and that even the most consummate and powerful interpellators are not above the rules - has thus revived.
First published here:
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