Becker: How about the words complex, or interactive, or iterative, even repercussions? Consequence? For the GOP, the "truth" is made simple with idiotic sound bites for simpletons. So, if the truth is simple, why hasn't it set more free?
"Believe in better." Luntzspeak: "People don't want quantity. They want quality."
Becker: Well, why not both, as in the wingnut House majority of illiterates? "Imagine" GOP wizards doing any budget that impacts people poorer than they? Most want stability and jobs, which idle phrases like "believe in better" utterly contradict. Tinkerbelle would love "believe in better" and Obama Tinkerbelle, too, with that "win the future" fairy dust.
"Real-time." Luntz likes communication at "the speed of life."
Becker: Okay, I buy this one. Information is now more available than ever; unfortunately missing in action are knowledge and insight that make sense of the onslaughts of "simple GOP truths." Real-time is about as reality-connected as reactionaries get. Information, picked clean and packaged, context-less, becomes propaganda, where half-truths get fractionated, again and again. Not only was Obama not born in Hawaii, it was Kenya, or Moscow.
"You decide." More Tea Party Luntz punch: "Americans want control of their lives back."
Becker: Back? When did the blue-collar, small-town masses ever exactly have "control" to want back? Well, with corporate money, gerrymandering, unions under siege, and obsolete rights, American forfeited control by forever electing reactionaries. Nowadays, what voters get to "decide" is which inept, lobbyist-funded politician gets to mouth off. Did America "decide" to outsource our national wealth while anti-New Deal ideologues blame government for ills it didn't cause, like Wall Street bonus factories?
"You deserve." Well, no one deserves a Frank Luntz who now promises entitlements without taxation or economic growth or rational planning. Maybe that's God's role in hard times -- free blessings for the chosen.