“So what do you think we ought to do? How can we get the word out?”
He smiled. “The same way they do. It’s all about crafting a message, and getting that message across without anyone noticing. It’s a simple story, really.”
+ + +
The military call it asymmetric warfare, a conflict in which the sides have greatly differing strength or tactics. You’ve seen it at protests, when a mass of unarmed or ill-armed citizens face off against armored and mechanized ranks of riot police and mercenaries. Recall Tiananmen Square, a flower against a tank. But that’s just the visible kind. We’re also engaged in an asymmetric conflict over the words, ideas and images we use to communicate with one another, and with those in positions of corporate, theological and governmental power. What we don’t generally see are the tools used in this war, because they are in plain view, and fit in well enough to be ignored.
Don’t be afraid to tilt at windmills. One of them might slip and blow its cover.
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