8) Opportunistic Help Want Ads
One out of ten people is unemployed thanks to the recession and jurists are worried about someone yelling "hiring" in a crowded theater. Employers are having a field day with bait and switch ads like Outstanding benefits. (We pay your FICA. Did you expect a trip to Maui?) and Pleasant sounding voice? (You'll love selling satellite dishes.) Job seekers beware.
9) Lean-On-Your-MD ads
Why did doctors go to medical school when patients know exactly what's wrong with them and the treatment they need thanks to coupons they found in USA Today and People magazine? Maybe one day doctors will say "Ask your pharmaceutical salesman if this drug is right for you."
10) Not a light bulb, a home lighting system
Thanks to "value added" marketing there are a host of products turned "systems" (pest control system, at home dental hygiene system, lawn sprinkling system, yoga ball system etc.) All it means is you pay double for a simple product and have to wade through pages of verbiage to find out where to plug it in.
11) Nutritional Facts or Bioassay?
In two decades we've gone from knowing nothing about the food we eat to culinary informed consent. Fact: This product (gum!) is not a significant source of protein, niacin and Vitamin C and should not form the basis of a full nutritional plan. (Shucks!) Fact: This product (neon blue Kool aid) may contain artificial flavors or colors. (You mean it's not ginseng!) Thank you, FDA.
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