In 2008, then, the past is as much Obama's issue as the future is.
This comparison of 1960 and 2008 suggests that Barack Obama is in a stronger position this year than John Kennedy was in 1960. But before Senator Obama orders inaugural invitations, he should look at a significant cautionary note in Kennedy's experience in 1960.
For all the advantages the rock star Kennedy had over Nixon, who was literally "the man in the gray flannel suit," a Nixon surge in the last ten days of the campaign nearly defeated JFK.
"How did I manage to beat a guy like this by only a hundred thousand votes?" a baffled Kennedy wondered after the election.
The answer seems to have been fears welling up from deeply ingrained prejudice combining with concern over Kennedy's inexperience. For all the advantages that Barack Obama has this year--advantages that ought to produce, and may well actually produce, a landslide victory for him in November--the same two problems that nearly led to Kennedy losing to Nixon are lurking just below the surface of the 2008 political landscape.
"Seller Beware"--even when the seller is a master salesman with a vastly superior product. That is the lesson of 1960 that Barack Obama and his campaign must keep in mind from now through November 4.
{Historian Robert S. McElvaine is Elizabeth Chisholm Professor of Arts & Letters at Millsaps College. His latest book is Grand Theft Jesus: The Hijacking of Religion in America 
. He is currently at work on a book titled Oh, Freedom! - America in the 1960s, which will be published by Norton.}
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