"I have just returned from my fourth trip to Iraq in the past 17 months and can report real progress there. Last week, I was thrilled to see a vigorous political campaign, and a large number of independent television stations and newspapers covering it."
In coordination with President Bush's speech last week at the U.S. Naval Academy at Annapolis, Maryland, the administration published a "National Strategy for Victory in Iraq". Among its claims: "A professional and informative Iraqi news media has taken root"More than 100 newspapers freely discuss political events every day in Iraq."
A military spokesman in Iraq said contractors like the Lincoln Group had been used to market the articles to reduce the risk to Iraqi publishers, who might be attacked if they were seen as being closely linked to the military.
Iraq insisted that their activities with Lincoln had been "in accordance with all policies and guidelines."
But Martin Kaplan, Associate Dean at the Annenberg School for Communication at the University of Southern California and director if its Norman Lear Center, told IPS, "Anyone who recalls the good-news propaganda than ran in the state-run communist press even as the Soviet Union was collapsing will find what the Bush Administration is doing in Iraq creepy. It sends a deeply troubling message about what they think democracy is. But given their demonization of dissent in the United States, it sadly comes as no surprise."
And National Security Advisor Steven Hadley said on Sunday that if the payola allegations are found to be true, it was bad policy and should be discontinued.
Iraqi journalists and their representative organizations have also objected to the practice.
This is not the first time the Pentagon's PR efforts have come under scrutiny.
In 2004, the agency found itself engaged in bitter, high-level debate over how far it can and should go in managing or manipulating information to influence opinion abroad.
The issue was whether the Pentagon and military should undertake an official program that uses disinformation to shape perceptions abroad. One of the problems with such programs is that in a world wired by satellite television and the Internet, American news outlets could easily repeat misleading information.
Earlier, Secretary Rumsfeld, under intense criticism, closed the Pentagon's Office of Strategic Influence, a short-lived operation to provide news items, possibly including false ones, to foreign journalists in an effort to influence overseas opinion.
Now, critics say, some of the proposals of that discredited office are quietly being resurrected elsewhere in the military and in the Pentagon.
Alan Kotok, editor of Public Diplomacy magazine, says, "This issue has little to do with Iraq and everything to do with the U.S. This incident tells me the Bush Administration has so little confidence in its policy that it cannot tell its story openly. It has to disguise its media operations to get them any play in the Iraqi media.
"The sheer incompetence of this crew is breathtaking. Whether it is 9-11, Iraq, or Hurricane Katrina, this administration continues to bungle just about everything that comes before it. This is just another example. Real communications pros wouldn't dream of pulling a stunt like this. Did they really think buying news stories would have a positive outcome? It just makes the U.S. look either dumb or conniving."
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