The 2008 Obama presidential run may be the most slickly orchestrated marketing machine in memory. That's not a good thing. Marketing is not even distantly related to democracy or civic empowerment. Marketing is about creating emotional, even irrational bonds between your product and your target audience. From its Bloody Sunday 2007 proclamation that Obama was the second coming of Joshua to its nationally televised kickoff at Abe Lincoln's tomb to the tens of millions of dollars in breathless free media coverage lavished on it by the establishment media, the campaign's deft manipulation of hopeful themes and emotionally potent symbols has led many to impute their own cherished views to Obama, whether he endorses them or not.
To cite the most obvious example, the Obama campaign cynically bills itself as 'the movement', the continuation and fulfillment of Dr. King's legacy. But the speeches of its candidate carefully limit the application of all his troop withdrawal statements to 'combat troops' and 'combat brigades', omitting the six figure number of armed mercenary contractors in Iraq, along with 'training', 'counterinsurgency' and other kinds of troops. Obama also presses for an expansion of the US Army and Marines by more than 100,000 troops and a larger military budget even than the Bush regime. The fact that both these stands fly in the face of the legacy of Martin Luther King, and flatly contradict the wishes of most Democratic voters is utterly invisible in the establishment media, and in the discourse of established Black leaders on the Obama campaign. The average voter is ill-equipped to read Obama's statements on these and other issues as closely as one might read a predatory loan application or a jacked up insurance policy, trying to determine exactly what is covered.
As we pointed out back in December
The Obama campaign is heavy on symbolism, and long on vague catch phrases like "new leadership," "new ideas," "a politics of hope," and "let's dream America again" calculated to appeal to millions of disaffected Americans without actually meaning much of anything. Corporate media actively bill Obama as "the candidate of hope," and anointed representative of the "Joshua generation." There are good reasons campaign placards at Obama rallies say "change we can believe in" instead of "stop the war --- vote Obama" or "repeal NAFTA - Barack in '08." The first set of messages are hopeful and vague. The second are popular demands among the voters Obama needs against which his past, present and future performance may be checked. When the comparison is made, the results are dismaying to many who want to support Barack Obama.
Who Will Speak Truth to Power? And When?
No less a luminary than Dr. Michael Eric Dyson last month asserted that the time to pressure Obama to cut the military budget would not come till after the election when, as he said 'we have a seat at the table.' We think this is transparently wrong. Obama responded to our calling him out in 2003 because he was still in an election campaign, and needed every vote he could get. The day after the election, he could have ignored us with relative safety, just as Cheney and Bush ignore their approval ratings in the twenty and thirty percent range the last three years and more.
But in 2003 Obama was a mere mortal. Now corporate media have made him a rock star, Joshua, a prince on his way to a coronation. Those who raise questions about Obama's commitment to a progressive agenda will have to struggle to be heard. That's just the way it is. They may even have to be impolite at times. That's just the way it is too. Rock stars, royalty and the uncritical adulation they require make little room for polite criticism or democratic discussion.
Third party runs for the presidency have sometimes succeeded in exerting leftward pressure on Democratic presidential candidates. The best example is 1948, when Henry Wallace campaigned for president on the Progressive Party ticket with Paul Robeson at his side defying Jim Crow laws in dozens of states. It was this credible threat on the part of the Progressive Party to peel Black voters away from the Democratic party which led Truman to issue his election year executive order de-segregating the armed forces. This year, Cynthia McKinney and Ralph Nader have both declared their intention to explore presidential candidacies this year outside the Democratic party. Both have exemplary records of public service. Neither is a hater. Both are agitators in the best sense of that word. If Barack Obama, or for that matter Hillary Clinton is to be the Democratic presidential nominee, it's time they felt the heat to line up with Democratic voters, rather than with the DLC and the party's biggest donors.
Ironically, Hillary Clinton, also a corporate DLC candidate to the core, may have been more responsive to some heat from the party's grassroots on a few questions than Barack Obama. Clinton has at least promised to repeal No Child Left Behind, the legislation that has forced an unproven and unworkable "teach to the test" regime upon public schools nationwide, and carved tens of billions nationwide from the budgets of schools to foster a privatized, for- profit education industry. By contrast, Obama is still mumbling about "adequately funding" this failed and malevolent educational experiment. Similarly, in a California debate which showed the tiny differences between the Democratic front runners, it was Hillary Clinton who broke the corporate taboo by at least mentioning single payer, the workable universal health care system implemented by every other advanced industrial country on earth and favored by most American voters. Clinton didn't do this because she loves us, or because she is innately more progressive than Obama. She did it because she hard pressed and because activists are less confused and less likely to he silenced by the pernicious notion that her campaign is "the movement" itself.
It's time for a little less respect for the high and mighty of either party, and a little more action. It's high time for activists inside and outside the Democratic party to look for creative, innovative, sometimes impolite and civilly disobedient ways to reach larger audiences as they speak truth to the powerful. Even and especially when those in power are nominal Democrats.
Below are links to the original pages in which we called Barack Obama out for apparently running away from his early opposition to the war, and his ties with the DLC
This is the June 5, 2003 issue of Black Commentator, with the story "In Search of the Real Barack Obama" http://www.blackcommentator.com/45/issue_45.html
This is the June 12, 2003 issue of Black Commentator with the DLC story http://www.blackcommentator.com/46/issue_46.html
On June 19, 2003 we printed Obama's response and his reason for eliminating the speech from his web site. He said the web site was for current stuff implied with the "formal" end to hostilities in Iraq it was "outdated" and removed by his staff to make room for more current stuff. Yeah. Right. http://www.blackcommentator.com/47/issue_47.html
And we wrapped it up by printing Obama's response to our three follow-up questions, intended to delineate the "bright line" between being an authentic progressive and being something else. We wrung from him an explicit renunciation of the DLC at this time. http://www.blackcommentator.com/48/issue_48.html
Bruce Dixon can be reached at bruce.dixon@blackagendareport.com
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