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General News    H4'ed 10/18/12

Worst Radio Ads of 2012

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Are so many people getting cancer, the topic is now fit for radio ads? Or is treating it just so lucrative that ads can ignore the 90 percent plus of people not affected and not interested in the ads? Either way, ProCure ads for "prostate, brain and lung cancer" seem to be everywhere. Do we really want to know that men can avoid "erectile dysfunction" and "incontinence" if they treat their prostate cancer with proton therapy at a ProCure Center? Wouldn't men rather hear this from their doctor --and we prefer that they do so?

 

Most-Sleazy-Disease-Mongering-Ad-Disguised-as-a-PSA Award:

Depression Is Real

 

It's a disease that "threatens the lives" of countless Americans, say the ads. It kills like cancer and is as physiologically-based as diabetes. It is "depression" and it makes billions of dollars a year for Pharma--especially when people with real job, family and money woes are made to believe they have it. Even though the Depression Is Real ads are partially funded by the National Alliance on Mental Illness (NAMI), which was investigated by Congress for being a Pharma front group, they were afforded free PSA status on radio station in 2012.

 

Most-Sleazy-Disease-Mongering-Ad-Disguised-as-a-PSA Honorable Mention

Drive 4 COPD

 

The best way to sell a disease (and the drugs designed to go with it) is spreading fear--especially the fear that the disease is a "silent killer." So it is no wonder the "Drive 4 COPD" campaign proclaims that "Millions of Americans don't know they may have COPD"--chronic obstructive pulmonary disease.   If you ever smoked cigarettes and are over 35 you may be harboring COPD without knowing it, warn the radio ads--which then turn around and say there is a way to treat the "symptoms" you were just told you probably don't have. Though the campaign's founding partner is Boehringer Ingelheim who makes a leading COPD drug, "Drive 4 COPD" ads are termed PSAs. Are you listening   station managers?

 

Most-Preachy-PSA-Not-From-Pharma Award

People Struggling With Hunger

 

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Martha Rosenberg is an award-winning investigative public health reporter who covers the food, drug and gun industries. Her first book, Born With A Junk Food Deficiency: How Flaks, Quacks and Hacks Pimp The Public Health, is distributed by Random (more...)
 

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