He says: "History is a strength. But the survival of the entity lies in its modernism. You need to be able to reinvent yourself all the time. It doesn't mean forgetting the past, but you need to reinvent your industry, from the changes you have seen throughout history." The CEO of Oberthur Fiduciaire concludes: "The only thing that makes the difference is people -- the way they are managed, motivated, the ability to give them clear directions and inspiring them to work together for others."
One can hardly expect here spikes in sales, large and tragic ups and downs, and other vicissitudes of life that beset us with other forms of ownership - and in this sense, the family business is an ideal form for many types of activity.
References:
http://www.theguardian.com/world/2011/mar/23/new-europe-france-family-businesses-pernod-lvmh-dior
https://en.wikipedia.org/wiki/List_of_oldest_companies
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