Beto's candidacy is definitely New Age, the beginnings of politics at its best in the New Millennium; he is directed towards young people, and his ideas and approach are brilliant, so, of course, he will use Facebook. Major factors are that Facebook is free until you start advertising, plus the fact that Facebook spreads information at the speed of electronics and NOT at the speed of editors and printing presses, and voluntarily, not depending on what the corporate sponsors want use to read.
Plus, national journalists sometimes seem to have trouble
comprehending his own tailor made campaign and the fact that his registration
of voters has led directly to more early voters in this midterm than voted in
Texas in the last presidential election.
Texas and the Nation are going to be
in for a big surprise the day after this election, and that presumes that no
cheating will go on, no manipulation of voting machines as so often occurs.
If you doubt that or don't know what I am talking about, watch on YouTube the 80 minute documentary, "Uncounted~the New Math of American Elections."
In USA Today's article by Jessica Guynn, Rick Jervis and Christopher Schnaars October 26: they wrote:
In deep-red Texas, a state that President Trump carried by nine percentage points in 2016 and where a Democrat hasn't won statewide elected office since 1994, Beto O'Rourke needed an edge beyond his polished television spots and enthusiastic crowds. He found one in Facebook.
Thousands tune in as O'Rourke live streams behind the wheel while high-tailing across Texas, air drumming in the drive-through lane to The Who's "Baba O'Riley" and skateboarding in the Whataburger parking lot after the debate with Republican rival Ted Cruz. Comment after comment from Facebook supporters scroll alongside videos even when he's just knocking on doors in between loads of dirty clothes at a laundry mat, speaking fluent Spanish to residents and asking week-old mewing kittens in McAllen, Texas: "Cats, can we count on your vote?"
O'Rourke's not just tapping Facebook to build an email list of millions of supporters, he's also raising money there -- and a lot of it. In the past three months, O'Rourke brought in more than $38 million, the most of any Senate candidate in history. Political strategists say his Facebook pipeline to supporters across the country helped fill O'Rourke's war chest.
He's not the first political candidate to jump on Facebook to mobilize supporters, raise money and get out the vote, but his campaign bet heavily on digital, establishing a direct line of communication with voters and donors in a bid to create the feeling of intimacy candidates usually can only get standing on someone's stoop. That strategy helped elevate the relatively low profile of the 45-year-old El Paso congressman as he takes on Cruz who has national name recognition and fundraising chops.
Making a social connection
O'Rourke's turn in the social media spotlight came in the summer of 2016 when, after Speaker Paul Ryan ordered C-Span cameras turned off during Democrats' 25-hour sit-in to pressure Republicans to hold votes on gun-control measures, he was one of the Democrats to broadcast the sit-in live on Facebook.
Last year, Beto set out on a 1,600-mile, 36-hour road trip alongside Republican U.S. Rep. Will Hurd from San Antonio to Washington after flights were grounded due to snowy weather. Tens of thousands -- including Facebook CEO Mark Zuckerberg -- tuned in as the pair talked health care and border security, took questions and music suggestions and dropped by Graceland via Facebook and Periscope. A video of O'Rourke's response to a question at a town hall gathering in support of NFL players kneeling for the national anthem went viral.
Carrie Collier Brown, 42, an Austin lawyer, said she became aware of O'Rourke by watching one of his Facebook livestreams a few years ago following a school shooting. She tuned in regularly after that. When he announced he was running for U.S. Senate against Cruz, Brown began organizing fundraisers and volunteers for O'Rourke's campaign. Today, she helps run about 60 volunteers -- "a bunch of pissed-off mamas in Southwest Austin" -- on his behalf. Brown said "It's the type of thing Texans respect, that type of honesty and authenticity."
A fundraising tool
More than a third of O'Rourke's ad spending over the past three months has been on television. His first ad, though, was shot on an iPhone and ran only online. O'Rourke has primed his fundraising machine with Facebook ads appealing to individual donors. He has spent more campaign money on Facebook ads than any other candidate in the midterm elections, $5.3 million since May, while his rival spent just over $400,000 in the same period. As Cruz surges in the polls, buoyed by the confirmation of Supreme Court Justice Brett Kavanaugh and rallies with President Trump and Donald Trump Jr. in Texas, O'Rourke is doubling down.