Send a Tweet
Most Popular Choices
Share on Facebook 15 Share on Twitter Printer Friendly Page More Sharing
Exclusive to OpEdNews:
OpEdNews Op Eds   

USA Today on Beto's Use of Facebook; Early Voting Breaking Records; Ft. Worth Star Telegram Endorses Beto!

By       (Page 2 of 5 pages) Become a premium member to see this article and all articles as one long page.     (# of views)   3 comments
Author 4578
Message Stephen Fox
Become a Fan
  (34 fans)

Beto's candidacy is definitely New Age, the beginnings of politics at its best in the New Millennium; he is directed towards young people, and his ideas and approach are brilliant, so, of course, he will use Facebook. Major factors are that Facebook is free until you start advertising, plus the fact that Facebook spreads information at the speed of electronics and NOT at the speed of editors and printing presses, and voluntarily, not depending on what the corporate sponsors want use to read.

Plus, national journalists sometimes seem to have trouble comprehending his own tailor made campaign and the fact that his registration of voters has led directly to more early voters in this midterm than voted in Texas in the last presidential election.

Texas and the Nation are going to be in for a big surprise the day after this election, and that presumes that no cheating will go on, no manipulation of voting machines as so often occurs.

If you doubt that or don't know what I am talking about, watch on YouTube the 80 minute documentary, "Uncounted~the New Math of American Elections."

In USA Today's article by Jessica Guynn, Rick Jervis and Christopher Schnaars October 26: they wrote:

In deep-red Texas, a state that President Trump carried by nine percentage points in 2016 and where a Democrat hasn't won statewide elected office since 1994, Beto O'Rourke needed an edge beyond his polished television spots and enthusiastic crowds. He found one in Facebook.

Thousands tune in as O'Rourke live streams behind the wheel while high-tailing across Texas, air drumming in the drive-through lane to The Who's "Baba O'Riley" and skateboarding in the Whataburger parking lot after the debate with Republican rival Ted Cruz. Comment after comment from Facebook supporters scroll alongside videos even when he's just knocking on doors in between loads of dirty clothes at a laundry mat, speaking fluent Spanish to residents and asking week-old mewing kittens in McAllen, Texas: "Cats, can we count on your vote?"

O'Rourke's not just tapping Facebook to build an email list of millions of supporters, he's also raising money there -- and a lot of it. In the past three months, O'Rourke brought in more than $38 million, the most of any Senate candidate in history. Political strategists say his Facebook pipeline to supporters across the country helped fill O'Rourke's war chest.

He's not the first political candidate to jump on Facebook to mobilize supporters, raise money and get out the vote, but his campaign bet heavily on digital, establishing a direct line of communication with voters and donors in a bid to create the feeling of intimacy candidates usually can only get standing on someone's stoop. That strategy helped elevate the relatively low profile of the 45-year-old El Paso congressman as he takes on Cruz who has national name recognition and fundraising chops.

Making a social connection

O'Rourke's turn in the social media spotlight came in the summer of 2016 when, after Speaker Paul Ryan ordered C-Span cameras turned off during Democrats' 25-hour sit-in to pressure Republicans to hold votes on gun-control measures, he was one of the Democrats to broadcast the sit-in live on Facebook.

Last year, Beto set out on a 1,600-mile, 36-hour road trip alongside Republican U.S. Rep. Will Hurd from San Antonio to Washington after flights were grounded due to snowy weather. Tens of thousands -- including Facebook CEO Mark Zuckerberg -- tuned in as the pair talked health care and border security, took questions and music suggestions and dropped by Graceland via Facebook and Periscope. A video of O'Rourke's response to a question at a town hall gathering in support of NFL players kneeling for the national anthem went viral.

Carrie Collier Brown, 42, an Austin lawyer, said she became aware of O'Rourke by watching one of his Facebook livestreams a few years ago following a school shooting. She tuned in regularly after that. When he announced he was running for U.S. Senate against Cruz, Brown began organizing fundraisers and volunteers for O'Rourke's campaign. Today, she helps run about 60 volunteers -- "a bunch of pissed-off mamas in Southwest Austin" -- on his behalf. Brown said "It's the type of thing Texans respect, that type of honesty and authenticity."

A fundraising tool

More than a third of O'Rourke's ad spending over the past three months has been on television. His first ad, though, was shot on an iPhone and ran only online. O'Rourke has primed his fundraising machine with Facebook ads appealing to individual donors. He has spent more campaign money on Facebook ads than any other candidate in the midterm elections, $5.3 million since May, while his rival spent just over $400,000 in the same period. As Cruz surges in the polls, buoyed by the confirmation of Supreme Court Justice Brett Kavanaugh and rallies with President Trump and Donald Trump Jr. in Texas, O'Rourke is doubling down.

Energizing voters

Next Page  1  |  2  |  3  |  4  |  5

 

Valuable 2   Must Read 1   News 1  
Rate It | View Ratings

Stephen Fox Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Early in the 2016 Primary campaign, I started a Facebook group: Bernie Sanders: Advice and Strategies to Help Him Win! As the primary season advanced, we shifted the focus to advancing Bernie's legislation in the Senate, particularly the most (more...)
 

Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Writers Guidelines
Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

STAY IN THE KNOW
If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEdNews Newsletter
Name
Email
   (Opens new browser window)
 

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

NYC Council "STANDS UNITED" WITH N.DAKOTA PROTESTERS, 2 new videos of police using pepper spray and rubber bullets

Mirena Interuterine Devices can cause Depression, Mood swings, Acne, Back Pain, Uterine Cysts, and Uterine Perforations

Bernie Meets with LA Times Editorial Board (this is the complete transcript!)

What does Coca Cola's Dasani bottled water have in common with Death by Lethal Injection?

CA Exit Polls reveal 23% Discrepancy; 11 States With Vote "Flipping" Evidence; Our New Directions in American History?

In the California Primary, More Ballots Remain Uncounted than the Total Number of votes for Hillary Clinton!