There have been numerous theories about the structure, dynamic, and nature of the psyche. Freud posited a tripartite structure with an id, ego, and superego. The id is that part of the psyche that is a cauldron of seething desires and wishes. The superego is the moral conscience. The ego mediates between the two. If we use this view of the psyche, then we can say that the psyche of these organizations have undeveloped superegos. They have little or no conscience. They have inflated egos and their id is on steroids. That is the psyche of a narcissist, sociopath, and psychopath. Without a corporate conscience, there is no compassion. There is only the desire to gratify the corporate ego and it is done with various mendacious means in a corporation such as public relations, advertising, and marketing campaigns and through their now-famous "shell games." Philanthropic advertising is a duplicitous tactic to maintain the corporate persona---merely a way to deceive the public into thinking the corporation really has a heart. The truth is that corporation saves millions of tax dollars when they give to charity and this is always done at the suggestion of the corporate accountant. The advertising campaign with a heart is a ruse for a campaign for the corporate coffers. When employees give their charitable donations to their employer (United Way, etc.), the corporation gets millions of dollars in tax breaks. It's a PR and marketing sham to convince the employees and the public that the corporation is compassionate.
Most people have partially accurate understandings of narcissistic personality disorder. Narcissus was a Greek hunter who had disdain for those who loved him. He fell in love with his image in a pond and pined to death because he could not depart from the beauty of his image. First, there is no coincidence that Narcissus is a male. Just like there is no coincidence that Venus, the goddess of love, is a female or Diotima, the personification of Wisdom, in Plato's Symposium is a female.
The masculine principle in Occidental mythology represents domination, separation, objectivity, certainty, and predictability. The world of these phenomena can only exist in a world of physical matter. Jung argued that the masculine principle is consciousness, mind or Logos. When speaking of a psyche, the rational mind is the mind which embraces the material world. The feminine principle represents receptivity, union, mystery, collaboration, interdependence. The non-rational, intuitive, unconscious world best represents this world. Jung asserted that Eros and the unconscious are feminine principles.
Narcissus' staring at himself in the water tends to distort as much as it informs. It is true that narcissistic individuals are self-absorbed and act as though the world revolves around them. But there is much more to this clinical personality disorder. It affects entire societies. Christopher Lasch in The Culture of Narcissism writes about the pathological Western society. I would argue that the psychosocial pathology is now leeching over into Eastern societies such as India and China. We should be very afraid.
Narcissism is a personality disorder in which there is a stable, chronic pattern of projecting the dark shadow onto others. Narcissistic personality disorder is marked by an inflated sense of self, a sense of entitlement, and grandiosity. Arrogance displays the sense of superiority. The person with this disorder does not have the capacity to authentically love someone. People with narcissistic personality disorder idealize people who give them what they want and then devalue anyone who inhibits their desires. Pathological mendacity is a means to achieve goals at any cost. There is no moral conscience, no sense of guilt or shame in wrong-doing that follows his trail of deceit, treachery, abuse, and the pain and suffering that his actions inevitably cause others. Blame is always externalized onto "other" (the victim). The rapist or judge who says "it's the victim's fault she got raped because she wore sexy clothes" is externalizing blame. The husband who beats his wife and says "but you made me do it because you nag me all the time" is externalizing blame. The CEO of a tire company who lies to cover up for his company's gross negligence which results in thousands of people being killed due to unsafe tires is externalizing blame. In his book on corporate psychopaths, Hare cites how these pathological loons, when caught or charged for crimes, will blame the victim. This pathological mendacity and externalization of blame is now standard operating procedure for multinational corporations.
Corporations are invested in keeping people ignorant, overworked or apathetic or all of the above. Billions of dollars are spent on public relations and marketing campaigns which is nothing more than propaganda to be used as an assault on the Common Good. These narcissistic individuals tell us what we want to hear, not what we need to hear. What we need to hear would threaten the powerful elite----the wealthy pathological masculine power structure in the world. As Hare rightly says, the social, economic, physical, and psychological damage done by these psychopaths far outweighs their relatively small numbers (1% of the general population).
People with narcissistic personality disorder flock to positions of power in corporations like iron fillings seek a magnet. The hallmark of narcissistic personality disorder, according to Joan Lachkar, Ph.D. (1992), in The Narcissistic/Borderline Couple, is the obsession with control, power, and perfection. The desire to dominate and control is an addictive high. Serial rapists are addicted to the will to power. Sadistic killers are assuaging their desire to have control over and completely dominate "the other." Interestingly, 87% of sadistic killers are white males. When the rapists in the Congo stick their penis inside the woman and gang rape her, then sticks a gun inside her vagina and fires, he is obsessed with power and control. It is not so much the sexual act as it is the will to absolute power.
When these corporations lie, cheat, and steal from the coffers of the public and then refuse to accept responsibility, this is a pathological system that is bleeding into every aspect of human life. It is the goal of narcissists, sociopaths, and psychopaths to deceive, dominate, exploit, and destroy. The shadow is projected onto the innocents. In wars where the goal is to steal another's resources, the instigating country presents the people in the other country as less than human. Increasingly, corporations are invested in war to increase profits. When a handful of people at the top of the food chain live a life of comfort, ease, and luxury while the masses struggle with hunger, poverty, homelessness, and lack of adequate healthcare, the people in ivory towers simply project their shadow onto the masses by saying that poor people are "lazy." I ask: Who is lazy? The person who is being exploited for their cheap labor and who works 6 days a week on barely enough wages to feed their family or the person who lives a life of ease and has no means to be productive? I ask you: Is it the rich or the poor who are lazy? And what does "lazy" mean? If that refers to the lack of desire to work insane hours per week (50, 60, 70 hours) and the lack of the shallow desire to amass needless worldly possessions, then many who have meaningful and spiritual values might refer to that definition of "lazy" as a good thing. I say the question to ask the lazy wealthy is: "How much is enough for you?"
This masculine psychopathological spectrum of narcissistic personality disorder, sociopathy, and psychopathy is the source of the dark, evil shadow that has always defined modern Western civilization ever since the dawning of the Iron Age in 1,500 B.C. when male warriors took over and destroyed the peaceful matriarchal society and devalued the feminine principle (Campbell, 1964). Replacing the worship of the feminine moon and the Goddess, masculine ideologies of the worship of the masculine sun and the male God dominated society. Science and its disdain of mystery, uncertainty, unpredictability, subjectivity---in other words, all things feminine---is a bastion of masculine ideology of objectivity, certainty, predictability, and measurability. The mantra of science is noticeably masculine: If it can't be measured, it's not valid, meaning it is not useful or even real. Aggression, violence, and war stain society; the fear, devaluation, and loathing of all things feminine (mystery, intuition, gentleness, kindness, compassion, rest, collaboration, interdependence, etc.) has become the fabric of society as a result of these male warriors.
I define masculine psychopathology as the split psyche which lacks the capacity for authentic empathy and love and which, through intentionally deceptive tactics, seeks to dominate, exploit, and destroy others as an obsessive means to have control and power over others. If you apply this to corporate ideology, it is chillingly appropriate. This masculine psyche can exist in both males and females. An apt example of a woman having a particularly morbid pathologically masculine psyche (we would call it psychopathy today) is the late 16th century Hungarian Countess Elizabeth Bathory de Ecsed. She is called the "Blood Countess" because she kidnapped, tortured, and killed allegedly as many as 600 hundred peasant girls. She would bathe in, and drink, their blood believing this would make her skin beautiful and give her immortality. One particularly gruesome type of murder was placing the peasant girl in a large cage and hanging it from the ceiling of the dungeon. There would be large, long knives around the cage so that when the Countess gave the instructions to her servants, the cage would be tossed back and forth causing the knives to mutilate the victim in the cage. Standing underneath the age, the Countess would bathe in, and drink, the blood from the victim. Of course, there is "Bloody Mary," Queen of England, who had a particular affinity for burning religious dissenters at the stake.
Lest the reader begin to think that I hate males, let me say I am deeply grateful for those males who risk much in order to fight the imbalance of feminine and masculine principles in the world. They are courageous, compassionate, loving, gentle men who use their power to defend the Common Good. The world desperately needs them and I honor every one of their androgynous Souls. But this paper is about exposing the dark side, the shadow, which stands against the Truth, Beauty, and Goodness.
Approximately 75% of the individuals diagnosed with narcissistic personality disorder are males. The majority of individuals with paraphilias (pedophilia, pederasty, pirophilia, voyeurism, exhibitionism, frotteurism, etc.) are males. These are perverted minds. Virtually all people who start wars and who seem to enjoy going off to war and engaging in acts of war are males. Virtually all serial killers (psychopaths) are males. I always can recognize a male who has a tendency toward narcissism by the reaction I receive when I explain this subject. It's the externalization of blame and the intrapsychic ego defenses that always give him away. It's analogous to showing the man that his DNA results were all over the crime scene, yet what does he say? "That's not me! Someone else who has my DNA did it!" I am reminded of what Shakespeare says: "Me thinks thou doest protest too much!"