Power of Story
Send a Tweet        
- Advertisement -
Life Arts

The Pharmaceutical Salesperson's Manifesto

By       Message Dan Abshear     Permalink
      (Page 2 of 2 pages) Become a premium member to see this article and all articles as one long page.
Related Topic(s): , Add Tags Add to My Group(s)

View Ratings | Rate It


- Advertisement -

I have yet to work for a pharmaceutical company that discusses federal laws, an important part of the job. Many drug reps follow the instructions from their bosses, even though there is chance they are illegal.

It is understandable that pharmaceutical representatives conclude that if they are instructed to behave in a certain way, then it just has to be ethical and legal.

Therefore, pharmaceutical representatives rarely question what they are mandated, asked, or coerced to do by their superiors. I suggest you get a legal dictionary, which I find to be very beneficial for confirming why you may have a pit in your stomach from being told to do something that you feel is wrong.

This would be for the benefit of both your employer and your industry. The dictionary would be for your own benefit, as well as potentially protecting the status of your employer. No, this is not in your job description, but innovation is important.

- Advertisement -

For example, don't ever engage [in the Latin] in quid pro quo, which means, "this for that', just because you buy a medical office a lunch for their staff, or leave them a lot of drug samples.

If you happen to offer something of notable value to facilitate their practice [or your product growth] at a particular targeted medical facility, this doesn't mean the doctor owes you. If there is reciprocity, all well and good, but insisting on it is illegal.

Therefore, you should not ask for support for your products after a medical facility accepts something you offer, nor should remind your targeted location of what you have provided them. Again, this is a federal offense.

- Advertisement -

If your sales numbers are down, don't blame the doctor. In other words, I suggest that you not beg prescribers for increased business and focus always on patient benefits. This is difficult yet is for the safety of yourself and others.

Finally, there are certain intrinsic human traits you should display as a pharmaceutical representative. Such qualities are one's character, integrity, and honesty.

Consider reflecting on the meaning of such words and strive to acquire these traits within you if they are absent, because doctors should prescribe medications for the benefit for their patients so your efforts to influence their prescribing habits should be focused on this, and not on your financial or career gain.

You as a pharmaceutical professional have a very unique occupation that many consider not so much a sales job, as a medical educator and supporter of the medical community.

Such a focus realistically would fracture existing paradigms, yet some risks are worth taking. If such things become your focus, you may contribute to the repair of the flawed image to one of an ethical industry with limited problems and bonafide intentions.

Next Page  1  |  2

- Advertisement -


- Advertisement -

View Ratings | Rate It

My intrinsic pain has become annotated. Before my life was wrecked about 3 years ago, I was involved in pharmaceutical sales with very large corporations. I did this for about a decade. Before that career, I did patient care for about a (more...)

Share on Google Plus Submit to Twitter Add this Page to Facebook! Share on LinkedIn Pin It! Add this Page to Fark! Submit to Reddit Submit to Stumble Upon

Go To Commenting
The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Related Topic(s): , Add Tags
- Advertisement -

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Living Life At Rock Bottom: A Homeless Veteran's Story

Serotonin Enhancing Pharmaceuticals

How To Really Conquer Homelessness

The Hope Of A Lost Homeless Person

Thoughts Of A Recovering Drug Addict

The Mean And Unclean TeenScreen