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Life Arts    H3'ed 12/13/10

The PJ Library: Harnessing the Power of Bedtime Stories

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Joan Brunwasser
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Although Harold Grinspoon is the mind behind the project, it's actually an active partnership. How does it work?

The PJ Library is an international initiative that is implemented through local communities. The Harold Grinspoon Foundation (HGF) partners with local non-profit Jewish organizations (Federations, JCCs [Jewish Community Centers], etc.), who make the program available for local families. Local communities pay $40/subscription/year. The HGF underwrites more than 50% of the cost of each subscription.

Is there a downside to expanding quickly?

Of course. The growth has surpassed even our wildest dreams, but it does present its challenges. We want to ensure that each PJ community has the infrastructure and resources to sustain the program going forward. We are working with more than 160 communities right now to help them address this and we wish there were more hours in a day.

I bet! Can you keep up with the demand?

I am delighted to say that thus far, we have kept up with the demand, and anticipate that we will continue to do so. We have taken steps to ensure that such as employing a second distribution center to ship the books.

In these daunting economic times, the PJ program has experienced stellar growth. Do you have a maximum number of families and communities you hope to reach? Do you have special outreach for smaller or more remote Jewish communities?

Harold Grinspoon would love to see every family raising Jewish children between six months and eight years of age receiving PJ Library books. We plan on continuing the expansion of the program, knowing that it can grow broader by including more communities, and deeper, by reaching more families within each PJ community already launched. We do work with communities of all sizes, as large as New York, Los Angeles and Chicago, and as small as Shreveport, LA and Grand Junction, CO. We also work with Jewish Children's Regional Services, an organization that serves families in remote Jewish communities throughout seven southern states.

As the director of the Library, what special challenges do you face?

I have been challenged by many things, including, as I mentioned earlier, helping to ensure that our communities will be able to sustain The PJ Library for years and years. An upcoming challenge will be how to embrace the digital age without compromising the very essence of this program, parents and children snuggling together as they read a great Jewish story.

For a woman who spent her life as a classroom teacher, coming into this phenomenal initiative has been challenging in many ways, but it has also provided me with the opportunity for tremendous professional growth. I am both honored and grateful to serve in this role.

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Joan Brunwasser is a co-founder of Citizens for Election Reform (CER) which since 2005 existed for the sole purpose of raising the public awareness of the critical need for election reform. Our goal: to restore fair, accurate, transparent, secure elections where votes are cast in private and counted in public. Because the problems with electronic (computerized) voting systems include a lack of (more...)
 

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