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The Lorax: a Film-Which-Everyone-Needs

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While progressives have complained that Universal has allowed many undeserving companies to greenwash their brands through a host of marketing tie-ins, the studio has also partnered with The Nature Conservancy in a tree-planting campaign for the Brazilian rainforest. Meanwhile Random House, which publishes the book, had already teamed with Conservation International and Dr. Seuss Enterprises to launch "The Lorax Project," an initiative with an interactive website for children and a site for teachers to foster the next generation of conservationists.

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Jennifer Epps is a peace, social justice, pro-democracy, environmentalist and animal activist in L.A. She has also been a scriptwriter, stage director, actor, puppeteer, and film critic. Her political film reviews are collected at: (more...)
 

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