Fear-Tactic Advertising (10-12)
A Pfizer ad appeared in Chatelaine magazine in October 2001 showing a tagged toe of a corpse to promote cholesterol testing. The advertisement reads, "Which would you rather have, a cholesterol test or a toe tag?"
This is fear-tactic advertising to convince healthy people to take a
drug they don't need (10-12). This is our modern day equivalent of the
witch-doctor scary mask; fear-tactic advertising to sell drugs to
healthy people who don't need them. I guess we are not so lofty as we
My Job As a Physician -- Un-Masking the Witch Doctors
How does one expose the fear-mongering and propaganda of the drug industry, which turns rational humans into lemmings?
Fifty years ago, when I laughed at the witch-doctor mask at the museum, I never could have imagined my job today would be to rip off the witch-doctor mask and expose their ruse. My job is to convince healthy people not to run like lemmings off the edge of the cliff, clamoring for bad drugs they don't need. Of course, this task would be immensely easier if Congress banned DTC consumer drug advertising, as most other countries have already done.
Jeffrey Dach MD
7450 Griffin Road, Suite 190
Davie, Fl 33314
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