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The Art of the Curb-Side Consult

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Fear-Tactic Advertising (10-12)

A Pfizer ad appeared in Chatelaine magazine in October 2001 showing a tagged toe of a corpse to promote cholesterol testing. The advertisement reads, "Which would you rather have, a cholesterol test or a toe tag?" This is fear-tactic advertising to convince healthy people to take a drug they don't need (10-12). This is our modern day equivalent of the witch-doctor scary mask; fear-tactic advertising to sell drugs to healthy people who don't need them. I guess we are not so lofty as we thought.

My Job As a Physician -- Un-Masking the Witch Doctors

How does one expose the fear-mongering and propaganda of the drug industry, which turns rational humans into lemmings?

Fifty years ago, when I laughed at the witch-doctor mask at the museum, I never could have imagined my job today would be to rip off the witch-doctor mask and expose their ruse. My job is to convince healthy people not to run like lemmings off the edge of the cliff, clamoring for bad drugs they don't need. Of course, this task would be immensely easier if Congress banned DTC consumer drug advertising, as most other countries have already done.

Above image: Lemmings running off cliff courtesy of Just Outside the Box. Link to header image: wooden african mask: courtesy of Ali Express.

Jeffrey Dach MD
7450 Griffin Road, Suite 190
Davie, Fl 33314

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Jeffrey Dach MD is a physician and author of three books, Natural Medicine 101, and Bioidentical Hormones 101, and Heart Book all available on Amazon, or as a free e-book on his web sites. Dr. Dach is founder and chief medical officer of (more...)

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