Last year the country shipped 1.64 million tonnes of beef, the highest volume in history, according to the Brazilian Beef Exporters Association (Abiec), an association of more than 30 Brazilian meat-packing companies.
The growth of Brazil's beef industry has been driven in part by strong demand from Asia -- mostly China and Hong Kong. These two markets alone accounted for nearly 44% of all beef exports from Brazil in 2018, according to the USDA.
And a trade deal struck in June between South America's Mercosur bloc of countries and the European Union could open up even more markets for Brazil's beef-packing industry.
Speaking after the agreement as announced, the head of Abiec, Antônio Camardelli, said the pact could help Brazil gain access to prospective new markets, like Indonesia and Thailand, while boosting sales with existing partners, like the EU. "A deal of this magnitude is like an invitation card for speaking with other countries and trade blocs," Camardelli told Reuters in July.
Once implemented, the deal will lift a 20% levy on beef imports into the EU.
But, on Friday, Ireland said it was ready to block the deal unless Brazil took action on the Amazon.
In a statement Irish Prime Minister Leo Varadkar described as "Orewellian" Bolsonaro's attempt to blame the fires on environmental groups. Varadkar said that Ireland will monitor Brazil's environmental actions to determine whether to block the Mercosur deal, which is two years away.
He added Irish and European farmers could not be told to use fewer pesticides and respect biodiversity when trade deals were being made with countries not subjected to "decent environmental, labor and product standards."