It is an all-American vision:
"It is our unfinished task to make sure that this government works on behalf of the many, and not just the few; that it encourages free enterprise, rewards individual initiative, and opens the doors of opportunity to every child across this great nation."
"Our unfinished task" refers to citizens -- us -- as ruling the government, not the reverse. "We" are making the government do what is right. To work "on behalf of the many, and not just the few." And he takes from the progressive vision the heart of the conservative message. "We" require the government to encourage free enterprise, reward individual initiative, and provide opportunity for all. It is the reverse of the conservative view of the government ruling us. In a progressive democracy, the government is the instrument of the people, not the reverse.
In barely a minute, he provided a patriotic American progressive vision that seamlessly adapts the heart of the conservative message. Within this framework comes the list of policies, each presented with empathy for ideal Americans. In each case, we, the citizens who care about our fellow citizens, must make our imperfect government do the best it can for fellow Americans who do meet, or can with help meet, the American ideal.
With this setting of the frame, each item on the list of policies fits right in. We, the citizens, use the government to protect us and maximally enable us all to make use of individual initiative and free enterprise.
The fact that the policy list was both understood and approved of by 77 percent of those watching means that one-third of those who did not vote for the president have assimilated his American progressive moral vision.
The president's list of economic policies was criticized by some as a lull -- a dull, low-energy section of the speech. But the list had a vital communicative function beyond the policies themselves. Each item on the list evoked, and thereby strengthened in the brains of most listeners, the all-American progressive vision of the first section of the speech. Besides, if you're going to build to a smash finish, you have to build from a lull.
And it was a smash finish! Highlighting his gun-safety legislation by introducing one after another of the people whose lives were shattered by well-reported gun violence. With each introduction came the reframe "They deserve a vote" over and over and over. He was chiding the Republicans not just for being against the gun safety legislation, but for being unwilling to even state their opposition in public, which a vote would require. The president is all too aware that, even in Republican districts, there is great support for gun safety reform, support that threatens conservative representatives. "They deserve a vote" is a call for moral accounting from conservative legislators. It is a call for empathy for the victims in a political form, a form that would reveal the heartlessness, the lack of Republican empathy for the victims. "They deserve a vote" shamed the Republicans in the House. As victim after victim stood up while the Republicans sat slumped and close-mouthed in their seats, shame fell on the Republicans.
And then it got worse for Republicans. Saving the most important for last -- voting reform -- President Obama introduced Desiline Victor, a 102-year spunky African American Florida woman who was told she would have to wait six hours to vote. She hung in there, exhausted but not defeated, for many hours and eventually voted. The room burst into raucous applause, putting to shame the Republicans who are adopting practices and passing laws to discourage voting by minority groups.
And with the applause still ringing, he introduced police officer Brian Murphy who held off armed attackers at the Sikh Temple in Minneapolis, taking 12 bullets and lying in a puddle of his blood while still protecting the Sikhs. When asked how he did it, he replied, "That's just how we're made."
That gave the president a finale to end where he began.
"We may do different jobs, and wear different uniforms, and hold different views than the person beside us. But as Americans, we all share the same proud title: We are citizens. It's a word that doesn't just describe our nationality or legal status. It describes the way we're made. It describes what we believe. It captures the enduring idea that this country only works when we accept certain obligations to one another and to future generations; that our rights are wrapped up in the rights of others; and that well into our third century as a nation, it remains the task of us all, as citizens of these United States, to be the authors of the next great chapter in our American story."
It was a finale that gave the lie to the conservative story of America, that democracy is an individual matter, that it gives each of us the liberty to seek his own interests and well-being without being responsible for anyone else or anyone else being responsible for him, from which it follows that the government should not be in the job of helping its citizens. Marco Rubio came right after and tried out this conservative anthem that has been so dominant since the Reagan years. It fell flat.
President Obama, in this speech, created what cognitive scientists call a "prototype" -- an ideal American defined by a contemporary progressive vision that incorporates a progressive market with individual opportunity and initiative. It envisions an ideal citizenry that is in charge of the government, forcing the president and the Congress to do the right thing.
That is how the president has changed public discourse. He has changed it at the level that counts, the deepest level, the moral level. What can make that change persist? What will allow such an ideal citizenry to come into existence?
The president can't do it. Congress can't do it. Only we can as citizens, by adopting the president's vision, thinking in his moral frames, and speaking out from that vision whenever possible. Speaking out is at the heart of being a citizen, speaking out is political action, and only if an overwhelming number of us speak out, and live out, this American vision, will the president and the Congress be forced to do what is best for all.
By all means, discuss the policies. Praise them when you like them, criticize them when they fall short. Don't hold back. Talk in public. Write to others. But be sure to make clear the basic principles behind the policies.
And don't use the language of the other side, even to negate it. Remember that if you say "Don't Think of an Elephant," people will think of an elephant.