Rispone, a Baton Rouge construction magnate, spent $12 million of his own money, $5 million of it following his narrow primary victory. Edwards' reelection campaign and outside pro-Democratic groups spent more than $9 million.
Trump spent considerable time and effort in Louisiana in an effort to recoup the damage suffered by the loss in Kentucky, where he campaigned for Bevin at a Lexington rally November 4, only to see him turned out of office the next day.
At the rally in Bossier City, just outside Shreveport, on November 14, Trump acknowledged the impact of Bevin's defeat. "So, Trump took a loss," he said. "So you've got to give me a big win, OK?" He denounced the Democrats as "crazed lunatics" for moving towards impeachment, and urged his supporters to "deliver a powerful rebuke to the socialists trying to demolish our democracy."
Besides the rallies, he telephoned in to ultra-right talk-radio programs to promote Rispone, recorded get-out-the-vote messages, and tweeted repeatedly about the vote.