"Imprisoned" is a blended-language film (20 percent is in Spanish with English subtitles) that should track well with a variety of target audiences. Kampf describes it as a "revenge thriller wrapped around the heart of a love story".
We discussed the issue of how Hollywood defines commercial viability. "Selling the movie was not the only goal," Kampf related. "It was a balance of social currency and trying to build a model that challenged the very Hollywood notion that minorities on screen and equal pay were not valuable to the bottom line," Kampf underscored.
In keeping with the mission of Equitas, Kampf has partnered with several Latinx organizations, ACLU members, and second-chance organizations to promote the film nationwide.
With prisons continuing to be overcrowded and underfinanced, and the federal government planning to resume capital punishment after an almost twenty-year hiatus, "Imprisoned" is poised to add to the conversation on criminal-justice reform.
September 13 in NYC (AMC Empire 25)
September 20 in LA (Laemmle's Music Hall & Pacific Theatres Lakewood Center 16)
September 27 in Chicago (Regal City North IMAX & RPX)