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OpEdNews Op Eds    H3'ed 12/7/08

Business Management Practices Ensure Energy Tech Revolution Will Bypass U.S.

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It was among the fastest, most efficient production cars ever built. It ran on electricity, produced no emissions and catapulted American technology to the forefront of the automotive industry. The lucky few who drove it never wanted to... "It [the EV1 electric car] was among the fastest, most efficient production cars ever built. It ran on electricity, produced no emissions and catapulted American technology to the forefront of the automotive industry. The lucky few who drove it never wanted to give it up."

The film set out to discover and demonstrate "why . . .General Motors crush[ed] its fleet of EV1 electric vehicles in the Arizona desert? Who Killed the Electric Car? chronicles the life and mysterious death of the GM EV1, examining its cultural and economic ripple effects and how they reverberated through the halls of government and big business."

The documentary's tale began in "1990. California is in a pollution crisis. Smog threatens public health. Desperate for a solution, the California Air Resources Board (CARB) targets the source of its problem: auto exhaust. Inspired by a recent announcement from General Motors about an electric vehicle prototype, the Zero Emissions Mandate (ZEV) is born. It required 2% of new vehicles sold in California to be emission-free by 1998, 10% by 2003. It is the most radical smog-fighting mandate since the catalytic converter."

Could the Big Three in Detroit meet these targets?

Apparently General motors had already developed the important technology during the late 1980s. Who Killed the Electric Car? demonstrated: "With a jump on the competition thanks to its speed-record-breaking electric concept car, GM [General Motors] launches its EV1 electric vehicle in 1996. It was a revolutionary modern car, requiring no gas, no oil changes, no mufflers, and rare brake maintenance (a billion-dollar industry unto itself). A typical maintenance checkup for the EV1 consisted of replenishing the windshield washer fluid and a tire rotation. But the fanfare surrounding the EV1's launch disappeared and the cars followed. Was it lack of consumer demand as carmakers claimed, or were other persuasive forces at work?"

Finally, Sony declares: "Fast forward to 6 years later... The [entire EV1] fleet is gone. EV charging stations dot the California landscape like tombstones, collecting dust and spider webs. How could this happen? Did anyone bother to examine the evidence? Yes, in fact, someone did. And it was murder. The electric car threatened the status quo.

According to numerous viewers of this landmark documentary (as well as the producers and directors of the film), "The truth behind its [the EV1 fleet's] demise resembles the climactic outcome of Agatha Christie's Murder on the Orient Express: multiple suspects, each taking their turn with the knife. Who Killed the Electric Car? interviews and investigates automakers, legislators, engineers, consumers and car enthusiasts from Los Angeles to Detroit, to work through motives and alibis, and to piece the complex puzzle together. Who Killed the Electric Car? is not just about the EV1."

Just as with the Ford vs. Japan, Inc. Metaphor (share above), Who Killed the Electric Car? is "about how this allegory for failure-reflected in today's oil prices and air quality-can also be a shining symbol of society's potential to better itself and the world around it. While there's plenty of outrage for lost time, there's also time for renewal as technology is reborn in the film.

As the website for Who Killed the Electric Car? explains: "Electric cars are quieter, cleaner and cheaper to run than gas-powered cars. As to why they haven't been fully adopted yet - watch Who Killed the Electric Car? for the story."

Furthermore, the website for WHO KILLED THE ELECTRIC CAR? notes:

"1. Electricity is cheaper than gas, and can come from renewable resources such as solar and wind power.

2. Electric cars pollute less than gas-powered cars (especially when renewable energy sources are used to generate the electricity).

3. Electric cars are much more reliable and require less maintenance than gas-powered cars. You don't even need to get your quarterly oil change!

4. By using domestically-generated electricity rather than relying on foreign oil, we can achieve energy independence and will no longer need to engage in costly wars in the Middle East to secure an energy supply.

5. Electric cars can utilize the existing electric grid rather than require the development of a new, expensive energy infrastructure (as would be the case with hydrogen)."

EVEN TOM HANKS LOVED THE EV1

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KEVIN STODA-has been blessed to have either traveled in or worked in nearly 100 countries on five continents over the past two and a half decades.--He sees himself as a peace educator and have been-- a promoter of good economic and social development--making-him an enemy of my homelands humongous DEFENSE SPENDING and its focus on using weapons to try and solve global (more...)
 

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