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Excuse Me, But You Are Writing History

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Vet This, Time That

Traditionally a good rule of thumb when vetting information and sources is to find 2, 3 or more collaborative [credible] sources. When determining the credibility of a source, you must also keep in mind your intended audience. Be sure to find sources that are still familiar with the average reader. If you offer up sources that sound weird or look odd or merely unfamiliar, chances are regardless of how credible the source may be, your potential reader may not think so at a glance.

Writing for "real-time" can also be difficult if it is not what you do on a daily basis. To report real significant news daily is a real J.O.B. and if you haven't the time, your attempt may not be worth it. You can however, write on timely topics that have a little longer shelf-life allowing you more time to research and write and still be current. As a bonus, covering timely topics can increase your visibility on search engines and create additional website traffic and help SEO.

The Moral of the Story?

Stick to the facts and when sharing opinion, be sure that it is clear it is merely your opinion. Do not present opinion as fact and back-up everything with credible sources. Remember, our worlds are as small as we make them and if we surround ourselves with only people and things that confirm our own opinions we are not being fair or balanced and instead become just as bad as FOX news and the other mainstream entities we purportedly which to drown out.

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Cheri has worked in media for more than 20 years in one capacity or another. Her media years were spent mostly in broadcast radio; from being a live on-air radio host to creating and implementing engaging and effective marketing and promotional (more...)
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