Bernie Sanders Could Win. America Could Become Socialist. Are We Witnessing the Failure of Propaganda?

My friend the film critic Cole Smithey calls what we're seeing "the failure of propaganda."

It's certainly a notable moment. The ruling elite's old tricks are indeed failing them. But it's too early to declare propaganda dead and gone. Propaganda works. That's why those in power keep using it.

Here's what I think is really going on: old institutions have been discredited. Sanders' growing support and Iowa's surprisingly socialist hordes reflect public contempt for everyone in charge.

Pundits have mostly focused on populist anger on the right, embodied by the wild neofascist-lite pronouncements of Donald Trump. But there is just as much rage on the left excluded from the Democratic Party since George McGovern's 1972 defeat to Richard Nixon. Divided or not, one thing Americans can agree upon is that they don't trust government -- on the right to leave them alone, and on the left to help them out.

Propaganda is still effective. But when it's broadcast by elites who are widely despised, its effect is opposite of what's intended.

Hillary Clinton racks up endorsements from unions and left-leaning organizations like Planned Parenthood. In the past, these would have given her a boost. This year, it reinforces a negative framing of her as bought and paid for by special interests.

In days of yore the endorsement of a young actress starring in a hip TV show would have been a feather in Hillary's cap. In 2016, it's hard to imagine how poor Lena Dunham will wash away the stink of Hillary's hard-edged corporatism.

Hillary has an incredible resume: first lady, senator, secretary of state. This year, she'd be better off as an outsider. Credentials subtract from her credibility. What's wrong now, voters feel, is partly her fault.

Bernie Sanders' campaign gets accused of improperly accessing Hillary's data on DNC servers. In the old days, the smell of an ethical breach might have doomed his candidacy. Now, because Democratic voters are disgusted by the DNC's brazen attempt to fix the primaries for Hillary, the controversy looks like another sleazy attack on Bernie the outsider.

Because the public distrusts journalists, the media blackout works in Bernie's favor. Through the lens of this new politics of contempt, if the powers that be want to censor the "wild and crazy" socialist senator, he musn't be that bad after all.

What Bernie really needs is for Hillary to receive Obama's endorsement (which she obviously, foolishly, wants.) That would be the end of her.

The same reverse-propaganda paradigm holds true for socialism. As America's continuously lauded state religion, capitalism takes the blame for all its associated evils: layoffs, stagnant wages, home foreclosures, health insurance companies that don't pay claims. If socialism is anti-capitalism, an alienated populace has evidently concluded, it doesn't matter that they don't know very much about it. Socialism can't be that bad.

If elected, President Sanders will be ineffective. Either that, or he'll sell us out. Such is the nature of this system: it chews up and spits out those who don't go along to get along.

A Sanders victory would nonetheless mark an important pre-revolutionary moment. As Che Guevara observed, people will not resort to armed struggle before they exhaust every last opportunity to nonviolently reform the existing system by casting their votes in elections.

A Sanders Administration would be our best, last, 100% doomed shot at fixing a rigged regime.

Ted Rall is the author of "Bernie," a biography written with the cooperation of Democratic presidential candidate Bernie Sanders. "Bernie" is being released today.