When we've fallen through the cracks we need help, but we can still blossom.
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Artist Molly Gochman's Red Sand Project turns ordinary pavement into a powerful platform for social change. She launched The Red Sand Project
in 2014 as a participatory public art initiative designed to call
attention to the ongoing fight against human trafficking—a way to
visually remind people that there are those among us who
figuratively “fall through the cracks” of society as a result of
modern-day slavery and human trafficking. Since then, artists,
activists, ordinary people, and now celebrities have taken to the
sidewalks in cities across the United States and around the world,
filling the crevices between slabs of pavement with bright red sand, and
launching conversations about both the tragedy of trafficking, and ways
to end it once and for all.