Entomologists call it the windshield phenomenon. 'If you talk to people, they have a gut feeling. They remember how insects used to smash on your windscreen,' says Wolfgang Wägele, director of the Leibniz Institute for Animal Biodiversity in Bonn, Germany. Today, drivers spend less time scraping and scrubbing. 'I'm a very data-driven person,' says Scott Black, executive director of the Xerces Society for Invertebrate Conservation in Portland, Oregon. 'But it is a visceral reaction when you realize you don't see that mess anymore.'